Digital Marketing Specialist

Summary

The Digital Marketing Specialist will work alongside the Manager of Digital Marketing across paid search, paid shopping, YouTube, CTV, and affiliate channels to surface insights that improve campaign performance and business outcomes. The teammate in this role will analyze campaign performance, monitor KPIs (e.g., ROAS, AOV, ARPU), and produce clear, actionable recommendations that inform channel strategy, campaign testing, and budget allocation. Reporting, research, and hands‑on execution of small platform updates will be core responsibilities. This teammate will work in close collaboration with copywriters, designers, merchandising, and eCommerce teams to ensure campaigns are aligned with product availability and promotional calendars.

The role is research‑driven and support‑focused. This teammate will compile regular reporting, design and document A/B tests, scout new acquisition opportunities, and keep the team current on industry best practices in addition to assisting with designing seasonal campaigns and initiatives. Success in this role requires strong attention detail, and the ability to interpret and translate analytics into prioritized actions. This teammate will demonstrate a proactive mindset for surfacing risk and growth opportunities across channels.

Essential Duties and Responsibilities

This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Paid Media Performance Analytics and Reporting

· Analyze campaign performance data across platforms including Google Analytics, Google Ads, Bing Ads, Merchant Center, Looker Studio, and channel specific reporting tools.

· Monitor and report on KPIs, including eCommerce demand, ROAS, AOV, ARPU, etc.

· Monitor daily and weekly spend pacing and flag forecast variances.

· Build and maintain automated dashboards, ensure data integrity, and reconcile platform discrepancies.

· Identify trends, risks, and growth opportunities and suggest courses of action.

Campaign Strategy, Execution and Optimization

• Work alongside internal and external partners, assisting in planning, executing, and optimizing paid media campaigns across key revenue driving channels; paid search, paid shopping, performance max, affiliate marketing, connected television, and more.
• Create and maintain remarketing and prospecting audience lists across platforms.
• Work closely with copywriters and designers to prepare ad copy and creative variants; ensuring assets meet platform specs.
• Review and approve ad copy, creative assets, URLs, and product groupings to ensure consistency and compliance.
• Compile and QA campaign assets ahead of campaign launches to share with external partners.
• Assist in maintaining product feed logic and rules.
• Implement small updates and administrative tasks in ad platforms or internal trackers as directed.
• Develop structured A/B testing initiatives for messaging, creative assets, and landing pages.

Product, Audience and Competitive Analysis

• Conduct keyword research aligned with product categories, seasonal demand, and promotional calendars.
• Analyze product performance and recommend optimizations to improve visibility and conversion.
• Identify high-performing SKUs, categories, and guest segments to inform campaign structure and budget allocation.
• Collaborate with merchandising, eCommerce, and store operations teams to support inventory movement and sales goals.
• Review and approve ad copy, creative assets, URLs, and product groupings to ensure consistency and compliance.

Marketing Support

• Recommend new ideas and innovations to grow and improve channel performance, driven by research, competitive intelligence and analytics.
• Scout and research new acquisition channels and new business opportunities.
• Keep current with digital marketing industry trends and best practices.
• Support special projects and ad hoc research tasks as assigned.

General

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).

1–2 years of experience in paid media, digital marketing, or marketing analytics.

Google Analytics, Google Ads, Google Merchant Center, Feed Management Software, and/or Looker Studio experience preferred but not required.

Key Competencies

• Demonstrated experience exercising independent judgment in campaign optimization and performance strategy.
• Strong analytical skills with the ability to translate complex data into strategic recommendations.
• Excellent written and verbal communication skills.

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity

Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center

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