Digital Marketing Specialist

The Digital Marketing role will plan and execute multi-channel digital marketing campaigns to build brand awareness, generate demand, and support pipeline growth. This position will manage day-to-day execution across paid, organic, AI search, and content channels, working cross-functionally with sales and product marketing to increase engagement and lead generation. This is a hybrid position located in Akron, Ohio. Candidates must have legal authorization to work in the United States.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns across email, social, paid search, organic social.
• Assist to manage company website content updates, landing pages, and on-page SEO and AI search optimization.
• Analyze campaign performance metrics and provide regular reporting to marketing leadership.
• Help to manage paid advertising budgets and optimize campaigns for cost-per-lead and ROI targets.
• Conduct keyword research and implement on-page and off-page SEO best practices.
• Administer marketing automation platform workflows (e.g., Salesforce, Pardot, Lead Forensics, etc.).
• Support email marketing programs, including list segmentation, automation workflows, and A/B testing.
• Coordinate with design and content teams to produce marketing collateral, graphics, and video assets.
• Support the development and scheduling of content for social media channels to grow brand engagement.
• Collaborate with the marketing managers and sales to align digital campaigns with lead generation and pipeline goals.
• Monitor industry trends and competitor digital strategies to inform recommendations.
• Prepare ad-hoc campaign analyses and reports as needed.

Requirements

• Strong analytical skills with experience using tools like Google Analytics, Google Data Studio, Google Search Console, and Google Tag Manager
• Experience with digital advertising platforms, specifically Google Ads, LinkedIn Advertising, Meta Business Suite, StackAdapt, etc.
• Working knowledge of SEO tools, best practices, trends, and strategy, including keyword research, competitive analysis, etc.
• Experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), related tools, and optimization strategies
• Attention to detail
• Time management skills and ability to prioritize multiple projects simultaneously
• Experience with Microsoft software programs (Excel, Word, PowerPoint, Outlook)
• Familiarity with creative tools (e.g. Adobe, Photoshop, Illustrator)
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Pardot)
• Excellent communication skills, both written and oral
• Exceptional interpersonal skills and proven ability to collaborate with all levels of staff and operate with a high degree of independence and initiative

Education/Experience

• Bachelor’s degree in Marketing, Communications, or relevant field
• 2-3 year's experience in digital marketing or a related role