Digital Marketing Specialist

Role: Digital Marketing Specialist

Status: Full Time/Benefits Eligible/Exempt

Reports to: Assistant Director of Marketing and Campaigns

Position Overview

Two River Theater is seeking a Digital Marketing Strategist to join our Marketing team. Working hours are generally Monday-Friday, 10AM-6PM, with some availability needed on a limited number of weeknights and/or weekends for presence at events. This role is expected to be primarily in office at Two River Theater in Red Bank, NJ, with the option to work remotely 1 to 2 days per week.

About Two River Theater

Two River Theater produces a theatrical season that includes American and world classics, new plays and musicals, programs for young people, and festivals of new work. Each year, we also offer 40+ events that reflect our diverse community of Red Bank, New Jersey. Two River produces work on two stages—the 350-seat Rechnitz Theater, and the flexible 110-seat Marion Huber Theater. The theater’s recently opened Center for New Work, Education and Design is a three-story facility that includes two rehearsal studios, artist labs, classrooms, expanded shops and centrally located offices. Two River Theater has commissioned and premiered original projects including Be More Chill by Tony Award nominee Joe Iconis and Joe Tracz (the theater’s first Broadway production) and Hurricane Diane by former Playwright-in-Residence Madeleine George (which won an Obie Award for its Off-Broadway run). In June 2019, Two River was nationally recognized by USA TODAY as one of “10 great places to see a play” across the U.S. Two River serves thousands of students and community members through arts and humanities programs at the theater, in schools and throughout its region. Two River Theater is led by Artistic Director Justin Waldman and Managing Director Nora DeVeau-Rosen and was founded in 1994 by Joan and Robert Rechnitz.

Mission

We create great American theater by developing and producing new works and world classics that most richly direct our gaze to the life of the human spirit. We cultivate an audience that cherishes the intimate joy of theater, enriched when shared by a community of others.

VISION

To be a theater whose work contributes to the canon of world theater and is a vital cultural resource for our community.

Our Core Values

Two River Theater is dedicated to the goal of building an equitable and culturally diverse work environment and strongly encourages applications from members of underrepresented groups. We encourage all candidates to apply, even if they do not currently meet all qualifications. We know there are great candidates who may not have all the qualifications listed but possess intuitive knowledge or other fully transferable skills. If that’s you, don’t hesitate to apply and tell us about yourself.

Position Highlights

• Lead email marketing strategy and execution from segmentation to send
• Define and execute social media strategy, staying ahead of trends, platforms, and audience behavior
• Create quick-turn social content, including graphics and short-form video
• Own website updates including show pages, event listings, and campaign landing pages
• Translate campaign goals into digital touchpoints that drive engagement, conversion, and ticket revenue
• Carry Two River Theater’s voice consistently across digital channels

Key Responsibilities/Duties

Email Marketing

• Plan, build, and deploy email campaigns for productions, events, and institutional initiatives
• Develop segmentation and targeting strategies to reach the right audiences with the right message
• Write and test subject lines, preheaders, and content to improve open rates, click-through rates, and conversion to ticket purchases
• Maintain the email calendar in coordination with campaign timelines

Social Media

• Define social media strategy across Meta platforms, TikTok, LinkedIn, YouTube, and emerging platforms, including messaging, cadence, platform mix, and campaign alignment
• Partner with the Content Producer on content planning, creation, capture, and posting
• Monitor social trends and platform changes, and identify opportunities to respond quickly
• Manage and respond to direct messages and comments across social platforms in a timely, on-brand manner
• Coordinate collaborations, takeovers, and shared posts with cast, artists, and partners

Website

• Manage and update website content in WordPress, including show pages, event listings, and campaign landing pages
• Ensure website content is accurate, current, and aligned with active campaigns
• Optimize pages for user experience and conversion to ticket purchase

Strategy & Analysis

• Collaborate with the Assistant Director of Marketing & Campaigns to align digital messaging with campaign goals and timelines
• Work with the Groups & Analytics Specialist to interpret performance data and refine strategy
• Monitor and report on performance across email, website, and social channels

Required Skills & Qualifications

• Demonstrated experience in digital marketing, social media, or a related field, with a portfolio or examples of social content, email campaigns, or website work
• Strong understanding of social media strategy, platform best practices, and emerging trends
• Experience building email campaigns, managing audience segmentation, and testing for performance, using platforms such as Wordfly, Mailchimp, or similar
• Proficiency in Canva and short-form video editing programs
• Proficiency managing website backends in WordPress
• Excellent writing and proofreading skills, with a focus on concise, conversion-driven copy
• Comfort analyzing performance data across email, social, and web, and adjusting strategy accordingly
• Strong organizational and collaboration skills, with the ability to manage multiple projects and fast-turnaround deadlines in a fast-paced environment
• Ability to work occasional evenings or weekends as needed, including capturing content at events

Preferred Skills

• Experience in theater, arts, culture, or live entertainment marketing
• Experience managing paid media campaigns
• Experience with ticketing CRMs such as Tessitura or Spektrix
• Experience with project tracking software such as Monday.com or Asana
• Competence in SEO and GEO (generative engine optimization) best practices
• Experience with website analytics tools (Google Analytics or similar)

General Responsibilities

• Perform all work in a manner consistent with Two River Theater’s core values, including commitment to Inclusion, Diversity, Equity and Access (IDEA)
• Maintain professionalism when interacting with artists, staff, and patrons
• Collaborate across departments to support institutional goals
• Support additional marketing initiatives as needed

Annual Compensation: $50,000 – $53,000, annually. Benefits package includes medical, dental and vision insurance, flexible spending accounts, generous paid time off, an employee assistance program, local business discounts, and a 403 (b) retirement plan.

To Apply: Interested applicants should visit the Two River Theater Jobs Board at https://tworivertheater.org/jobs. No phone calls please.

TRT is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer offering competitive salary and full benefits. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.