Digital Marketing Specialist
University of MaineThe Digital Marketing Specialist supports the execution and optimization of the University of Maine’s digital marketing efforts for student recruitment and institutional marketing campaigns. This role is responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences.
Housed within the Division of Marketing and Communications, this position serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers. The role collaborates with colleagues supporting graduate and online initiatives to align strategy and execution, and may lead select campaigns in these areas as needed. Typical hiring range for this position is $56,000 to $64,000 commensurate with qualifications and experience.
Complete Job Description
About the University:
The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System's flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu.
The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options.
UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the greater Bangor area a wonderful place to live. Visit the Maine Office of Tourism to learn more about what the Bangor region has to offer.
Qualifications:
Required:
- Bachelor’s degree in Marketing or a related field.
- 3–5 years of experience in digital marketing, paid media, or performance marketing.
- Experience managing paid advertising campaigns across platforms such as Google Ads and Meta.
- Strong understanding of conversion optimization, A/B testing, and campaign performance analysis.
- Familiarity with digital analytics tools (e.g., Google Analytics) and attribution models.
- Strong analytical skills and ability to translate data into actionable insights.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Strong communication and collaboration skills, particularly in decentralized organizations.
Preferred:
- Experience working with CRM systems (e.g., Salesforce, TargetX, or similar)
- Experience with data visualization tools such as PowerBI or Looker Studio
- Experience with tracking tools such as Google Tag Manager
Other Information:
To be considered for this position you will need to “Apply” and upload the documentation listed below:
1.) a cover letter which describes your experience, interests, and suitability for the position
2.) a resume/curriculum vitae
Candidates selected to proceed to the final stages of the search process will be requested to provide a list of names and contact information for references.
Incomplete application materials cannot be considered. Materials received after the initial review date will be reviewed at the discretion of the University.
For full consideration, materials must be submitted by 4:30 p.m. EST on June 12, 2026.
For questions about the search, please contact search committee chair Mike Kirby.
The successful applicant is subject to appropriate background screening.