Digital Marketing Specialist

Job DetailsJob Location: Oklahoma City, OK 73107Education Level: Bachelor's DegreeSalary Range: $50,000.00 - $60,000.00 SalaryJob Description:

The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms.

Essential Duties And Responsibilities

Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns

Execute paid search campaign recommendations and optimizations in Google Ads

Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items

Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers

Develop and execute social media campaigns and contests to engage customers and increase social media presence

Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance

Continuously optimize content to ensure maximum rankings for targeted keywords

Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed

Recommend, develop and implement digital strategies to improve online customer experience

Work with marketing team in development of ad campaigns and marketing plans

QualificationsQUALIFICATIONS/EXPERIENCE

Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education

1-2 years of Google AdWords/PPC experience – (Google Ads certification a plus)

2+ years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business

Strong to expert level of knowledge of Microsoft Office Suite

Proven excellent written and verbal communication skills

Ad copywriting and proofreading skills

Email Marketing campaign building experience

Online reputation management experience