Digital Marketing Specialist

Job Details: Job Location: 21783 MARKETING - JOHNSON CITY, TN, Position Type: Full Time, Salary Range: Undisclosed, Job Category: Clerical, WHO WE ARE:

State of Franklin Healthcare Associates is a physician-led and team-member owned multi-specialty care group headquartered in Johnson City, TN with locations in the upper East Tennessee & Southwest Virginia region. Our mission is to improve the health and well-being of our patients and our team members.

Primary Responsibilities:

Execute go-to-market digital programs

Develop content for all digital channels

Digital performance reporting and analysis on aggregate data

Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates

Create systems to measure key process indicators (KPI)

Maintain knowledge of healthcare industry

Maintain strict confidentiality

Follow organizational policies and procedures

Requirements:

Bachelor’s degree in marketing, communications, or other appropriate field of study

Experience:

A minimum of 3+ years of progressive, proven experience in digital marketing roles. Experience in healthcare is strongly preferred.

What We Offer:

State of Franklin Healthcare provides a comprehensive and competitive total compensation package designed to meet the needs of our full-time team members to include:

Company Provided Life and Accidental Death and Dismemberment Insurance

Company Provided Long Term Disability Insurance

Employee Stock Ownership Plan

401(k) Company Contributions

Voluntary options for Medical, Dental, Vision, and additional Life Insurance.

Company match in Health Savings Account Plans (restrictions apply)

Vacation, Personal, Sick and Holiday Time Off

An array of team member perks and discounts

Tuition Assistance Programs

And more!

Qualifications: