Digital Marketing Specialist

Peter Millar is seeking a motivated and curious Digital Marketing Specialist to join our dynamic E-Commerce team at RTP.  This role supports the execution and optimization of the retention programs – including Email, SMS, Print, among other digital media functions. The Digital Marketing Specialist will partner closely with internal teams, agency partners and cross-functional stakeholders to coordinate campaigns, manage marketing operations, and ensure programs are executed efficiently and accurately across digital channels. This role requires strong organization, analytical thinking, and the ability to manage multiple initiatives simultaneously while maintaining a high level of detail and collaboration across teams. 

ESSENTIAL FUNCTIONS:

• Oversee the day-to-day email production process, including but not limited to:
  • Developing the monthly email marketing calendar to ensure optimal experience for our customers through segmentation while exceeding our channel revenue targets and driving a strong inventory sell-through rate
  • Writing creative briefs for monthly email content and one-off marketing campaigns
  • Suggesting customer segmentation for email sends
  • Work closely with the Inventory Planning team to ensure that inventory is available for the styles featured in the email campaigns
  • Coordinate campaign timelines, deliverables, and approvals to ensure digital initiatives launch on schedule and align with business priorities
  • Work with the appropriate internal and external teams to facilitate each email through the copy, design, approval and coding processes
  • Conduct pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, links, tracking, and landing pages prior to activation
  • Develop, execute, and analyze A/B testing strategies across email and SMS channels.
• Support the Content Manager with development and execution of digital marketing strategies, including go-to-marketing planning, audience targeting, and campaign analysis
• Execute day-to-day operations of SMS (text-message) channel – including creating, planning, approvals, scheduling, QA, and deploying messages
• Assist in reviewing campaign results with agency partners to identify areas for improvement and test new strategies
• Assist with strategic and technical projects (implementing triggers, CRM, Lifetime Value, Product Reviews) to advance the retention marketing initiatives
• Strategically work alongside internal business units (including Brand Marketing, Merchandising, Website Operations, Creative, Inventory Planning, and the Executive Team) to drive the email business.
• Maintain accuracy of communication and quality of retention content, with meticulous proofreading and coordination of revisions from reviewers across multiple departments
• Maintain ongoing (monthly and weekly) reporting to help analyze and grow the email program
• Assist in reviewing campaign results with agency partners to identify areas for improvement and test new strategies
• Contribute to weekly and monthly performance reporting by compiling key metrics and summarizing insights to inform business decisions
• Support seasonal campaign planning and digital marketing initiatives by helping organize timelines, documentation, and project workflows
• Gain exposure to key performance marketing initiatives through ongoing projects, monthly planning and briefing, and ad hoc support.

COMPETENCIES:

• Demonstrates strong organizational skills and attention to detail when managing multiple campaigns and priorities simultaneously
• Builds productive working relationships across teams and communicates clearly with both internal stakeholders and external partners
• Thrives in a fast-paced environment where priorities can shift quickly
• Excellent communication skills (verbal/written) with partners, peers, customers, & executives
• Demonstrate an understanding of customer segmentation and database marketing
• Enjoys exercising his/her creative muscles, and loves to work in a team environment where the input and ideas of all team members are considered
• Very detail oriented with the ability to manage multiple priorities and deadlines at the same time (great time management skills)
• Demonstrates great problem-solving skills, creativity, and resourcefulness
• Considered by peers and supervisors to be self-managing and results driven

DESIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, Fashion Merchandising or a related field
• 1-3 years working experience on a retention channel, included but not limited to email and SMS
• E-commerce marketing experience in a retail (or wholesale) environment.
• Experience working with ESPs, CRMs, and inbox deliverability tools
• Experience building monthly campaign content and multi-step email triggers
• Strong understanding of UI Design, usability best practices, and A/B testing both within email and on the website across all device types (PC, Mobile, Tablet)
• Proficient in Google Analytics and/or other web analytics tools
• Apparel knowledge & luxury brand experience strongly preferred