Digital Marketing & Social Media Specialist

Benefits:

• Flexible schedule
• Opportunity for advancement
• Training & development

Part-Time | In-House / On-Site

Industry: Dental Office

Location: Newtown, Connecticut

We are looking for a creative, energetic, and results-driven Digital Marketing & Social Media Specialist to join our team and help grow our brand, strengthen our digital presence, and attract new patients.

This is a hands-on, in-house marketing position ideal for someone who loves creating engaging video content, telling compelling stories, managing social media, and executing digital advertising campaigns that deliver measurable results.

Key Responsibilities

1. Video Content Creation & Patient Testimonials

• Create engaging, authentic short-form videos using a smartphone (professional video equipment is not required).
• Interview willing patients about their dental procedures, treatment outcomes, and overall experience at Diamond Dental.
• Capture patient experiences throughout the office, including the dental chair, reception area, and interactions with our friendly team.
• Film behind-the-scenes content showcasing our dentists, staff, advanced technology, procedures, and office environment.
• Edit videos into engaging Reels, TikToks, Shorts, and other social media formats using tools such as CapCut, Canva, or similar applications.
• Obtain appropriate patient consent and follow HIPAA and office privacy guidelines for all patient-related content.

2. Social Media Management & Brand Building

• Manage and grow Diamond Dental's social media presence across Instagram, Facebook, TikTok, and YouTube.
• Develop and execute a consistent social media content calendar.
• Create and publish videos, photos, patient testimonials, educational posts, and promotional content.
• Produce informative, easy-to-understand content on dental procedures, oral health, preventive care, cosmetic dentistry, and treatment options.
• Monitor social media engagement, respond to comments and messages appropriately, and help build an active online community.
• Stay current with social media trends and identify creative ways to increase brand awareness and local visibility.

3. Digital Advertising & Paid Campaign Management

• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and YouTube Ads.
• Manage advertising budgets, audience targeting, keyword research, ad creatives, and campaign performance.
• Execute Google Search advertising (AdWords), including keyword selection, bidding strategies, and conversion tracking.
• Develop targeted campaigns to attract prospective patients in Newtown and surrounding communities.
• Monitor and improve key advertising metrics such as cost per lead, conversion rates, cost per patient acquisition, and return on advertising spend.
• Conduct A/B testing of advertising creatives, messaging, audiences, and landing pages.
• Provide regular performance reports with actionable recommendations for improving marketing effectiveness.

Qualifications & Experience

Required:

• 2+ years of experience in digital marketing, social media management, content creation, or a related field.
• Demonstrated experience creating and editing short-form videos for Instagram Reels, TikTok, Facebook, or YouTube Shorts.
• Comfortable interviewing people on camera and making them feel relaxed and confident.
• Hands-on experience managing paid advertising campaigns using Meta Ads Manager and Google Ads.
• Working knowledge of campaign budgeting, audience targeting, keyword bidding, and performance optimization.
• Proficiency with mobile video editing and graphic design tools such as CapCut, Canva, or similar platforms.
• Strong written and verbal communication skills.
• Creative, self-motivated, organized, and comfortable working independently.
• Ability to work on-site at our Newtown, CT office.