Digital Marketing Principal

Job Description Summary:

• Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.

Essential Functions:

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Position Overview:

The Digital Marketing Principal, Go-To Market & Cross-Content Workflow is the operational backbone and launching force of the marketing team. This role oversees two critical mandates:

• Go-To-Market (GTM) Orchestration: Serving as the central driving and coordinating powerhouse behind all digital product and solution launches. You will align cross-functional efforts across product marketing, release communications, and content marketing to ensure flawless, synchronized market entries.
• Operations & Workflow Systems: Guide and mentor the team behind the systems, workflows, and operational infrastructure that enable the broader marketing team to execute at scale—managing content workflow coordination, contracts, microsite operations, marketing technology performance, and budget.

Success in this role requires world-class cross-functional coordination and the ability to translate high-level strategic product launches into clear, executable operational workflows.

Preferred Qualifications/Skills:

• Experience in marketing operations, MarTech management, or content operations, ideally within a B2B technology environment.
• Familiarity with marketing automation and content platforms, such as Pardot, Marketo, Salesforce, and CMS or interactive content tools such as Brightspot, Ceros, Goldcast, and AEM.
• Experience leading marketing operations programs end-to-end, including workflow design, reporting, and budget ownership.
• Ability to lead and mentor, even without direct people-management responsibilities.
• Strong cross-functional coordination skills, with experience working across roles like content strategy, creative, demand generation, internal communications, and distribution functions.
• Experience managing project management and workflow tools (Monday.com or equivalent) at the team or organization level.
• Self-directed and organized, with a track record of success in remote, fast-paced environments.

Minimum Education:

• Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience:

• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities:

• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Work/Domicile Location:

• This position may be located anywhere within the United States excluding Alaska, Hawaii and US territories. Depending on your location, you may be required to work at a FedEx Campus location several times per week.

Preferred Qualifications: MD, NY, VA & WA: $8,452.14/mo - $18,149.85/mo, MA: $8,896.99/mo - $18,149.85/mo, RI: $9,786.68/mo - $16,637.36/mo, CT: $9,786.68/mo - $17,393.61/mo, DC & HI: $10,231.53/mo - $17,393.61/mo, NYC: $10,231.53/mo - $18,149.85/mo

Pay Transparency:

Pay: USA: $8,007.29/mo - $18,149.85/mo, CO: $8,007.29/mo - $17,393.61/mo, CA: $8,452.14/mo - $14,413.11/mo, NJ: $8,452.14/mo - $13,523.42/mo, ME, OH & VT: $8,452.14/mo - $15,124.88/mo, MN: $8,452.14/mo - $16,637.36/mo, IL & NV: $8,452.14/mo - $17,393.61/mo,

Additional Details: This posting will expire on Friday, July 24, 2026, at 4:00 PM CDT / 5:00 PM EDT.

Pay Transparency:

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire.

For details on our comprehensive benefits, click here.

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact [email protected].

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)