Digital Marketing Officer

• You'll play a hands-on role in how Kleenheat shows up on social and in customer inboxes, day to day.
• Build a long-term career with Kleenheat - competitive salary, share allocations, and opportunities across the Wesfarmers Group
• Permanent, full-time role based at our new Perth CBD office.

About Kleenheat

We’ve been providing energy solutions to homes and businesses across Western Australia for more than 65 years. We’re committed to delivering energy for today’s customers and tomorrow’s opportunities, with a focus on safe and reliable products and helpful customer service.

This is a truly unique opportunity to work with an established and trusted brand in the Perth market. Kleenheat is also well positioned for growth, having recently launched a new solar and battery offering for West Australians. We pride ourselves on our values of One Team, Accountable, Customer Focused and Forward Thinking, with the understanding that our success is underpinned by our people.

About the role

We’re looking for a Digital Marketing Officer to help bring our brand to life across social media and email marketing platforms. Reporting to the Digital Excellence Manager, you’ll support the content strategy for our social channels and customer rewards communications, helping us build brand awareness, drive customer growth and strengthen customer loyalty.

Key Responsibilities

• Creating social media content that aligns with our brand personality and is distinctly Kleenheat.
• Executing the social media content strategy across Facebook, Instagram, LinkedIn and YouTube.
• Writing compelling copy for social posts, customer reward email campaigns, and customer communications.
• Using social listening to spot trends, customer sentiment, competitor activity and opportunities to join the conversation.
• Building and supporting email campaigns that promote customer rewards, loyalty offers, partnerships and benefits.
• Using tools such as Meta Business Suite, Google Analytics, Adobe Creative Cloud, Canva and Microsoft Dynamics.
• Analysing campaign performance and applying insights to optimise future activity.
• Working with the wider Marketing team, Customer Service, Partnerships, Sales, Data and agency partners to deliver joined-up digital activity.

About You

• Experience in social media, email marketing, digital content or a related marketing role.
• Strong written communication skills with the ability to draft customer-focused content tailored to different audiences.
• The ability to create content to grow the Kleenheat brand.
• A strong understanding of how to manage online communities with empathy, responsiveness, and sound judgement.
• Experience supporting or building email campaigns in Microsoft Dynamics or a similar platform, including creating customer segments and customer journeys
• Comfort working with data and reporting to drive continuous improvement.
• Hands-on knowledge of Meta Business Suite, Google Analytics, Adobe and Canva.
• Strong organisational skills, attention to detail, and the ability to manage multiple priorities.
• A collaborative, customer-first approach with a genuine interest in creating useful digital experiences.
• Flexible and adaptable approach in meeting complex business objectives.
• Perform other duties as required by the Digital Excellence Manager.

What we offer

At Wesfarmers Chemicals, Energy & Fertilisers (WesCEF) or Kleenheat, we value our people and offer a range of benefits designed to support your wellbeing, development and career growth, including:

• Competitive remuneration, including access to the Wesfarmers employee share plan and participation in our annual incentive plan
• Flexible working arrangements, including some work-from-home options where applicable
• Salary sacrifice opportunities, including novated leasing
• Access to a wide range of employee benefits across the Wesfarmers Group, including staff discounts at Bunnings, Kmart, Target, Officeworks and Kleenheat, as well as access to Wesfarmers-sponsored arts and cultural events
• Paid parental leave of up to 18 weeks
• Ongoing professional development and career opportunities across WesCEF and the broader Wesfarmers Group

Why WesCEF (Kleenheat)

At WesCEF (Kleenheat), we are committed to building an engaged, high-performing and inclusive workforce that reflects the communities in which we operate. We value diversity of thinking, skills and experience, knowing this drives innovation and better business outcomes.

We welcome applications from people of all backgrounds and encourage Aboriginal and Torres Strait Islander peoples to apply.

We are proud to support flexible working arrangements and understand that flexibility looks different for everyone. If flexibility is important to you, we encourage you to discuss your needs as part of the application process.

WesCEF operates across multiple locations, with our two major hubs based in Kwinana and the Perth CBD.

Applications closes on COB 5pm, 06th August 2026.

This position is suitable to applicants with the applicable Australian Work Rights.

Our recruitment process considers your alignment to our company values and the requirements of the role. We also have several checks which may be conducted to demonstrate your suitability for the role including but not limited to psychometric assessment, police checks, medical, drug and alcohol testing, right to work check, qualifications, due diligence and/or reference checks.

We reserve the right to commence the recruitment process prior to the closing date. Therefore, it is recommended to apply as soon as possible.

Agency applications will not be accepted.