Digital Marketing Manager- Retail

Digital Marketing Manager, Retail (The Garden)

Reports to: Head of Marketing

Type: Full-time

Mission. Own the retail digital engine for The Garden — email, SMS, app, loyalty, and social media planning/execution — plus all retail marketing execution across the three stores.

Key responsibilities

• Plan and execute email/SMS campaigns end-to-end (builds, scheduling, segmentation, lifecycle flows).

• Own the app program: adoption initiatives in-store (download QR, one-pagers, exclusive-product callouts) and app-exclusive promotions.

• Run the loyalty program (Rooted Rewards): sign-ups, promotions, and retention campaigns.

• Plan and publish The Garden organic social (IG, FB, TikTok); maintain the content calendar and community engagement/UGC.

• Execute all retail marketing: daily deals, holiday promotions, in-store signage coordination, and campaign launches across all three stores.

• Maintain online menus (Dutchie, Weedmaps, Leafly) and website content/promos.

• Drive the Google Reviews program (QR codes, talk tracks, store accountability) toward 100/mo.

• Coordinate local events, partnerships, and community activations per store.

• Report weekly store-level and channel performance (traffic, transactions, basket, email/SMS revenue, app downloads, reviews).

KPIs

• Email/SMS performance (open, click, attributed revenue).

• App downloads and loyalty sign-ups driven in-store.

• Follower growth and engagement rate (The Garden platforms); posting cadence adherence.

• Google Reviews generated per week/month (goal 100/mo).

• On-time launch of in-store campaigns and promotions.

• Online menu views/conversions across platforms.

Qualifications

• 3–5 yrs digital and retail marketing experience (cannabis a plus); lifecycle email/SMS platform and loyalty program experience required; strong analytics/dashboard skills; excellent communication. Bachelor’s in Marketing/Business preferred, not required.