Digital Marketing Manager - Observability Business Unit

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Role Overview

The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,). This role drives pipeline growth, brand awareness, and revenue impact through data-driven strategy and performance optimization.

This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end.

Key Responsibilities

• Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with business goals

• Plan multi-channel campaigns across paid social, targeted display, content syndication and 3rd Party
• Define KPIs, budgets, and channel mix to optimize performance and ROI

• Campaign Execution

Lead DG and ABX campaign execution from concept through optimization and scaling

• Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
• Partner with campaigns, content, creative, and web teams to launch integrated campaigns

• Performance & Analytics

Monitor campaign performance (Account engagement/reach, CTR, CVR, CPL, ROAS, pipeline contribution)

• Analyze data using tools such as GA4, Tableau, or similar analytics platforms
• Identify optimization opportunities and run A/B tests (creative, audience, landing pages)

• Budget & Resource Management

Own digital marketing budget allocation and optimization

• Manage vendor relationships and finance workflows
• Ensure efficient spend and maximize marketing KPIs

• Cross-Functional Collaboration

Work closely with product marketing, sales, analytics, and demand gen teams

• Align campaigns with broader go-to-market and pipeline goals
• Coordinate with external agencies and internal stakeholders

• Continuous Optimization & Innovation

Stay current on digital trends, platform updates, and emerging technologies

• Test new channels, tactics, and automation tools (AI, personalization, etc.)
• Improve funnel performance and conversion rates through experimentation

Required Skills & Experience

• 4–7+ years in digital marketing, performance marketing, or demand gen
• Strong experience with:

Paid media (LinkedIn, Meta, programmatic)

• Analytics tools (GA4, Tableau, Looker, etc.)

• Proven ability to manage campaigns end-to-end and drive measurable results
• Strong analytical and data interpretation skills
• Experience managing budgets and forecasting performance
• Excellent communication and stakeholder management

Preferred Qualifications

• Experience in B2B SaaS or enterprise marketing environments
• Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
• Experience with CRO and experimentation frameworks
• Certifications (LinkedIn, 6Sense, etc.)

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice