Digital Marketing Manager

Who We Are

Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 3 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.

We Take Care of Our People

Along with competitive pay, as an employee of HCA, you are eligible for:

· Medical, dental, and vision plans with no-cost and low-cost options

· Annual employer HSA contribution

· 401(k) matching and immediate vesting

· Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level:

o Manager / Sr. Manager: $600

· 100%25 employer-paid life and disability insurance

· No-cost health and wellbeing programs, including a gym benefit

· Six weeks of paid parental leave

· Paid Volunteer Time Off, plus a company donation to a charity of your choice

What You Will Do

Join a high-impact marketing team where you'll create personalized, data-driven customer experiences that drive engagement, loyalty, and growth across the customer lifecycle.

· Lead lifecycle marketing campaigns supporting acquisition, retention, renewal, and cross-sell objectives using Salesforce Marketing Cloud.

· Create and optimize personalized, cross-channel customer journeys across Salesforce Marketing Cloud and Adobe Experience Cloud.

· Partner with CRM, Analytics, UX, Digital, and IT teams to develop audience strategies, improve customer experiences, and drive measurable business results.

· Analyze customer behavior, campaign performance, and journey metrics to identify optimization opportunities and support A/B testing initiatives.

· Collaborate with Creative, Brand, and Agency partners to develop and optimize digital assets for email, web, and landing page experiences.

· Ensure marketing programs align with OEM brand standards, compliance requirements, and enterprise data strategies.

· Help drive continuous improvement through audience refinement, personalization, experimentation, and scalable digital marketing best practices.

What You Will Bring

· Minimum 5-7 years’ progressive experience in digital marketing experience, CRM marketing, or lifecycle marketing.

· Hands‑on experience executing campaigns in Salesforce Marketing Cloud.

· Experience with Adobe Experience Cloud and Adobe Creative Cloud or Figma

· Bachelor’s degree in marketing, finance, business or related discipline.

· Strong understanding of digital marketing trends and strategies, including content marketing, email marketing, SEO, and digital media, with the ability to balance data-driven insights and creative problem-solving.

· Proven project management and stakeholder management skills, with the ability to build credibility, drive collaboration, and deliver results across cross functional teams.

· Basic knowledge of HTML/CSS and SQL or Python.

Work Environment

Employees in this class are subject to extended periods of sitting, standing, and walking, vision to monitor and moderate noise levels. Work is performed in an at home and office environment.

The posted salary range for this job takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; geographic location, and other business and organizational needs. Successful candidates may be hired anywhere in the salary range based on these factors. It is uncommon to hire candidates at or near the top of the range.

California Privacy Notice

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be found here. This Privacy Policy provides you with notice, at or before the point of collection, about the categories of personal information to be collected from you, the purposes for which your personal information is collected or used, and whether that information is sold or shared, so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018, as amended as amended by the California Privacy Rights Act of 2020 (“CCPA”).

If you have any questions about CCPA regarding California residents or HCA team members, please contact the Privacy Team at [email protected].