Digital Marketing Manager

We are looking for a Digital Marketing Manager who brings strong execution skills, analytical rigor, and multi-channel expertise. You will optimize our core digital programs, support brand and event initiatives, and help drive measurable growth across the full buyer’s journey.

Responsibilities

Digital Execution & Channel Ownership

• Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns.

• Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms.

• Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence.

Brand, Event & OOH Promotion

• Support digital extensions for major launches, brand activations, and executive thought leadership.

• Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs.

• Lead pre-event awareness, onsite amplification, and post-event retargeting.

Campaign Collaboration

• Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation.

• Ensure alignment across audiences, channels, creative, and messaging.

Analytics & Reporting

• Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools.

• Use A/B testing and performance insights to improve efficiency and outcomes.

• Provide ongoing optimization recommendations to marketing leadership.

Agency & Vendor Management

• Coordinate with agencies supporting paid media, programmatic, OOH, and digital production.

• Ensure partners deliver high-quality work and hit performance objectives.

Budget Management

• Manage digital budgets across channels, track pacing, and forecast performance.

• Recommend adjustments based on ROI and business priorities.

Qualifications

• 3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS.
• Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms.

• Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification.

• Familiarity with intent platforms (e.g.Qualified, ZoomInfo).

• Analytical skills with proficiency in GA4 and digital reporting tools.

• Collaborative, detail-oriented, and comfortable managing multiple workstreams.