Digital Marketing Manager - Campaigns

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Learn about our benefits designed for you to Thrive at work and at home. 

We boldly go.

Where is the work:

Monday to Thursday, work onsite with your colleagues. Fridays, choose your work location, balancing what your work requires.

 

 

Job Summary:

The Digital Marketing Manager, Campaigns is responsible for leading integrated go-to-market campaign strategy, planning, orchestration, and optimization across multiple business units, audiences, and digital channels. This role partners closely with business stakeholders, sales, brand, digital, analytics, content and agency partners to develop scalable marketing programs that align business objectives, pipeline growth, customer engagement and revenue outcomes.

This position serves as a strategic marketing leader within the digital marketing COE, driving campaign execution excellence, operational consistency, KPI measurement, and continuous optimization across initiatives. The role requires strong business acumen, cross-functional leadership, data-driven decision making, and the ability to manage complex integrated campaigns from strategy through execution.

Key Competencies:

• Strategic marketing leader with strong business, customer and revenue-growth mindset

• Ability to translate business objectives into integrated marketing strategies and measurable campaign plans

• Strong cross-functional leadership and stakeholder management skills across marketing, sales, analytics, digital and business teams

• Excellent campaign planning, prioritization and program management capabilities across multiple concurrent initiatives

• Strong analytic mindset with ability to leverage performance data, funnel metrics, and customer insights to drive optimization and recommendations

• Experience managing integrated multi-channel campaigns across paid, owned, earned and lifecycle channels

• Ability to influence without direct authority in matrixed enterprise organizations

• Strong communication and executive presentation skill with ability to simplify complex initiatives into actionable recommendations

• Growth mindset with focus on operational efficiency, process improvement, scalability, and continuous learning
• Strong understanding of marketing technology ecosystems, campaign operations, reporting frameworks, and digital best practices

Responsibilities:

• Lead development and execution of integrated go-to-market campaign strategies aligned to business priorities, customer journey, and revenue objectives

• Partner with business unit stakeholders, sales, brand, analytics, content, digital and agency teams to develop scalable campaign plans, messaging strategies, audience approaches, and activation roadmaps

• Own campaign orchestration across channel including paid media, email, web, content, organic, nurture, and lifecycle marketing initiatives

• Translate business goals and funnel targets into measurable KPIs, campaign performance frameworks, and optimization strategies

• Analyze campaign, engagement, and funnel performance data to identify insights, opportunities, and strategic recommendations for continuous improvement
• Identify and implement operational efficiencies, process improvements, and scalable best practices across campaign development and execution
• Maintain strong understanding of industry trends, customer behaviors, digital marketing innovation, and emerging best practices to support future growth initiatives

Qualifications:

• Minimum 5 years of relevant work experience in marketing, digital marketing, campaign management, paid media management or go-to-market strategy roles
• Ability to handle a wide variety of projects simultaneously and react flexibly to changes that may occur

• A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting

• Strong quantitative, analytical and problem-solving skills. You must be very comfortable with data analysis and able to use data to make recommendations and drive decisions.

• A track record of delivering outstanding tangible results in a high-performance environment

• Bachelor’s degree in business, marketing or similar

Annual Base Salary Range or Hourly Base Pay Range:

$75,700.00 - $135,834.99

Compensation Type:

Salary

Incentive Eligible:

Yes

Sales Commission Eligible:

No

Disclaimer: We strive to provide competitive compensation for this position, tailored to a variety of factors. The actual compensation will depend on elements such as seniority, merit, geographic location, education, experience,  travel requirements, and union designation.   Our compensation range is generally based on the national average for the country.  Additionally, benefits may vary depending on the region, business alignment, union involvement, and employee status.

Thrive at work and at home:

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
• Family building benefits include fertility coverage and adoption/surrogacy assistance.
• 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
• Paid time off includes 15 vacation days, 9 paid holidays, 3 floating holidays, sick leave, and additional options to support volunteer and parental leave.
• Educational and training opportunities through company programs along with tuition assistance and student debt support.

Disclaimer:  Benefit offerings may vary depending on Collective Bargaining Agreements and local/state regulations.

Safety Sensitive Role:

No

The company designates certain roles as Safety Sensitive. Safety Sensitive roles may require that you pass additional drug screening.

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.