Digital Marketing Manager

Digital Marketing Manager

Mystic Seaport Museum | Marketing and Communications

Reports to: Vice President of Marketing and Communications • Mystic, Connecticut (hybrid)

We are looking for a digital-forward marketing manager who can step in and own the work that keeps things moving: the website, our marketing automation, and the projects that carry campaigns from idea to live. This is a hands-on, do-it-and-ship-it role for a capable generalist, the kind of marketer who is comfortable with almost any tool and quick to learn the rest.

The salary range for this position is $70,000 to $80,000.

About the Role

Twelve months from now, the person in this role will have taken full ownership of the Museum’s website and marketing automation, become the steady hand who keeps every campaign on track, and earned the trust of the marketing team and colleagues across the Museum. You will also manage and develop one direct report. We are looking for someone who can be relied on to carry work independently and do it well. 

What You’ll Do

• Run marketing automation in Prospect2. Build, segment, and optimize email journeys and lifecycle campaigns. (Prospect2 is built on ActiveCampaign) 
• Own and maintain the website (WordPress). Make updates, build and optimize landing pages and review performance to see what is working and what to fix.
• Improve how the team works. Work with the marketing team to refine the systems, workflows, and SOPs that keep marketing running smoothly, including in our project management tool (ClickUp).
• Partner with departments across the Museum. Collaboratively with the marketing team, we support marketing needs with departments across the Museum to bring their programs, exhibitions, and events to the right audiences.
• Coordinate our external partners. Serve as the day-to-day contact for our agencies: brief work, review and quality-check deliverables, and hold the work to brand and accuracy standards.
• Manage and develop one direct report. Lead the Museum’s Social Media Specialist: set priorities, give clear feedback, and analyze social metrics to support their work. 
• Work across the marketing mix. Pitch in wherever a small team needs it, from campaign execution to social and content support.

What We’re Looking For

Required

Three to six years of marketing experience, with hands-on work across the website, email automation, and project management. A digital-forward generalist, not a single-channel specialist.

Experience coordinating external vendors or agencies and holding their work to a standard.

Working comfort with analytics and reporting, including GA4 and Google Tag Manager.

Adaptable and a fast self-teacher: comfortable with a wide range of tools, or confident you can learn what you do not already know. You can point to times you taught yourself a new platform under real deadlines.

A clear communicator who is self-directed and resourceful, comfortable being the hands-on owner without a large team to lean on.

This position will have one direct report. Readiness to manage and develop a direct report. Whether or not you have managed before, you are ready to lead one team member well.

Preferred

Experience with Prospect2 (or ActiveCampaign), Donate2, ClickUp (or similar project management software), WordPress

Working knowledge of SEO fundamentals.

Experience in a nonprofit, cultural, membership-based, or other mission-driven organization.

Direct experience supervising, managing, or formally mentoring a team member.

Comfortable using AI-assisted marketing tools to work faster and smarter.

Compensation and Benefits