Digital Marketing Manager

SHE-CAN (Supporting Her Education Changes A Nation) is seeking a full-time Digital Marketing Manager to join our growing team in Mill Valley. Reporting to the Director of Advancement & Marketing, the Digital Marketing Manager’s responsibilities include spearheading our marketing and communications outreach for all of our digital channels, including email, website, social media & video.

About SHE-CAN

SHE-CAN is a global non-profit organization that builds female global leadership in post-conflict countries. We help passionate young leaders win scholarships to U.S. colleges and universities, provide leadership training, and pair them with U.S. mentor teams who help them thrive in college and launch change-agent careers at home. To date, we have helped 133 young women from Rwanda, Cambodia, Liberia, and Guatemala win $40M+ in full scholarships at top U.S. colleges.

When fully staffed, the organization has 17 full-time employees, one part-time, and four in-country Coordinators. There are six members of the Board of Directors. The annual budget in FY 2024/25 was $2.5M, in 2025/26 is $2.9M and in 2026/27 will be $3.4M. SHE-CAN holds one major annual event, the SHE-CAN Gala, and multiple smaller events throughout the year. It has 600 mentors and over 100 volunteers across the U.S.

SHE-CAN has established formal relationships with 18 top U.S. colleges that provide full-ride scholarships for our scholars. For more details, visit our website at www.shecan.global.

Responsibilities:

• Digital Presence & Management
• Serve as the primary lead for Digital & Brand Presence.
• Manage the website, social media channels, email newsletters, fundraising appeals, scholar blogs, and video content.
• Develop and execute a Social Media Strategy.
• Manage and execute the digital marketing calendar and content strategy.
• Uphold SHE-CAN’s voice, messaging, and visual identity across all digital communications.
• Support Events (In collaboration with the marketing manager for Events & Collateral).
• Maintain a folder of templates for events that can be quickly and efficiently repurposed including digital invitations, email templates, RSVP forms, etc.
• Be the event lead for selected events at direction of Advancement Director.

• Public Relations
• Develop and Execute on a PR Strategy that is designed to build awareness and interest in SHE-CAN throughout the country, and grow awareness in communities where SHE-CAN has established a strong presence.

• Email Marketing & Campaigns
• Design and manage digital fundraising campaigns.
• Manage email segmentation and the digital communications plan, working with the Advancement Operations Coordinator for support.
• Collaborate with the Advancement Manager on digital appeals and impact stories.

• Engagement & Analytics
• Track, share and utilize engagement metrics, campaign touchpoints, and campaign performance across all digital platforms.

• Advancement Team Support
• Support events as a key team member.
• Manage budget for all digital marketing and PR initiatives including working with platforms, consultants, etc.

Top Priorities

• Tech Savvy: Experience in design management with a proficiency in Canva, and Adobe Creative Suite (InDesign, Illustrator, Photoshop), Mailchimp, Wix, or a willingness to learn.

• Excellent Writer: Adept at crafting compelling narratives.
• Media Savvy: Successful at creating effective marketing and PR materials that result in growing awareness and conversion.
• Event Savvy: Experience supporting small and large events.

Required:

• Self-starter who thrives in a fast-paced environment.
• Social Media experience.
• Event management experience.
• Creative execution skills and the ability to maintain brand guidelines.
• 5-7 years professional experience in marketing.
• Strong understanding of data, segmentation and analytics.

Benefits and Compensation

Hours: This is a full time exempt position (possible option for this to be a part time role.) In general, hours are Monday-Friday, 9:30-5:30. In general, our office is remote on Monday and Friday and Tuesday-Thursday are in-person at our Mill Valley office. This position is open to qualified candidates who are remote.

Benefits: Our benefits package includes 15 days of annual paid time off, as well as flexible days and recovery days after significant events to ensure employees return fully recharged. Our building has plenty of free parking. We offer comprehensive benefits (50% of employee health care coverage (Silver plan with 8 self-directed options), dental, vision, AD&D, Life Insurance, and Long Term Disability. Additionally, employees receive a $50/month phone stipend, along with access to professional development opportunities to support their growth and career advancement.

Compensation: The salary for this full time position ranges from $75 - $80K annually, commensurate with experience and qualifications.