Digital Marketing Manager

Cruise.com one of the internets largest cruise sellers.

Job Title: Digital Marketing Manager

Reports To: Director of Marketing

Starting Date: July 1, 2026

Company Description

Cruise.com is the largest website specializing in cruises on the Internet. With

advanced search and booking technology, greater content, and discount prices,

Cruise.com sells more cruises. Our experienced cruise specialists provide the highest

level of personal service on every booking. Cruise.com offers the lowest rates,

value-added offers, and exclusive prices along with extensive tools to assist

customers in making their cruise decision.

Role Overview

Cruise.com is seeking a data-driven and strategically minded Marketing Manager to

own the execution and performance of our core digital marketing channels. This is a

role for someone who goes deeper than managing calendars and approving posts

• we need someone who can read the numbers, ask the hard questions, and

continuously push our email, paid media, social, and content programs to perform

better.

The Marketing Manager will be the internal expert and day-to-day lead across email

marketing, paid media agency management, social media consistency, and blog

content — bringing analytical rigor and creative judgment in equal measure. You will

work closely with the Director of Marketing, who sets the overall strategy and cruise

line priorities. Your job is to make sure that strategy is executed with precision,

measured with clarity, and improved continuously. This is not a role for someone

who prefers to stay in their lane. You will be expected to connect the dots across

channels, identify what’s working and what isn’t, and bring proactive

recommendations not just status updates.

Duties and Responsibilities

Email Marketing — Strategy & Performance

● Own the email marketing program end to end: calendar, production,

deployment, and performance analysis.

● Develop and maintain audience segmentation strategies to improve

relevance, engagement, and conversion.

● Build and optimize automated email flows including promotional

triggers, lifecycle sequences, and re-engagement campaigns.

● Analyze campaign performance weekly — open rates, CTR, conversions,

revenue contribution — and present data-backed recommendations to

the Director of Marketing.

● Manage co-op email sends with cruise line partners, ensuring

accuracy, brand compliance, and timely execution.

● Continuously A/B test subject lines, send times, content formats, and

CTAs to improve performance over time.

● Oversee email production in collaboration with the web designer and

marketing coordinator team, maintaining quality and consistency

across all sends.

Paid Media Agency Management & Analytics

● Serve as the primary day-to-day liaison with our paid media agency for

paid media advertising campaigns.

● Review and approve all campaign briefs, ad copy, creative assets, and

targeting parameters before launch.

● Hold the agency accountable to performance benchmarks — analyze

results weekly and identify gaps between spend and return.

● Translate campaign data into clear, actionable reporting for the

Director of Marketing, including recommendations on budget allocation

and channel prioritization.

● Ensure all paid media messaging is aligned with current cruise line

promotions, seasonal priorities, and business goals.

● Stay current on platform updates, bidding strategies, and audience

targeting best practices across Google, Meta, Bing and other platforms.

Social Media — Consistency & Oversight

● Ensure the monthly social media content calendar is built, reviewed,

approved, and executed on schedule without exception.

● Collaborate with the Social Media & Graphic Designer to ensure all

content is on-brand, promotion-aligned, and consistent in voice and

visual quality.

● Review all social content before publishing — you are the quality control

layer between creation and the audience.

● Track social media performance across platforms and incorporate

findings into broader digital marketing reporting.

● Bring a consistent, standards-driven approach to social so the channel

reflects our brand accurately at all times, even during high-volume

promotional periods.

Blog & Content Direction

● Oversee the blog content calendar in collaboration with the marketing

coordinator who produces posts.

● Ensure blog topics are strategically aligned with SEO/AEO/GEO priorities,

seasonal promotions, and cruise line partnerships.

● Review all blog posts for accuracy, tone, and brand consistency before

publication.

● Identify content gaps and opportunities to use the blog as a traffic and

conversion driver.

● Ensure blog content supports and cross-promotes active email, paid,

and social campaigns.

Reporting & Cross-Channel Analysis

● Own a consolidated monthly digital marketing performance report

covering email, paid media, social, and blog — delivered to the Director

of Marketing.

● Connect performance data across channels to identify trends,

attribution patterns, and optimization opportunities.

● Maintain dashboards or reporting tools that give the team visibility into

channel health at a glance.

● Bring data-driven recommendations to strategy conversations, not just

recaps of what happened.

Team Collaboration

● Work cross-functionally with the Marketing Co-Op Team Lead,

coordinators, and web designer to ensure digital channels stay aligned

with website content and promotions.

● Contribute to quarterly marketing planning and bring channel-level

insights to broader strategy discussions.

Requirements

● 5+ years of experience in digital marketing with deep, hands-on

expertise in at least two of the following: email marketing, paid media

management, social media, or content marketing.

● Demonstrated analytical ability — you are comfortable in data, you

build your own reports, and you make decisions based on evidence not

instinct alone.

● Direct experience managing a paid media agency relationship,

including reviewing campaign performance, holding vendors

accountable, and optimizing spend.

● Strong working knowledge of email marketing platforms, including

segmentation, automation, A/B testing, and deliverability best

practices.

● Experience building or overseeing content calendars across channels

with a strong eye for brand consistency.

● Excellent written communication skills — you write strong briefs, clear

reports, and polished copy when needed.

● Highly organized and self-directed, with the ability to manage multiple

channels and competing deadlines without losing quality.

● A proactive problem-solver who brings recommendations, not just

status updates, to every conversation.

● Must have a valid, current passport.

Preferred Qualifications

● Cruise line, marketing agency or travel industry experience.

● Bachelor’s degree in Marketing, Communications, or related field preferred.

Benefits

Dental Insurance, Health Insurance, Voluntary Life Insurance, Paid Time Off, 401(k)

Job Type: Full-time

Work Location: Hybrid in Dania Beach, FL

This position has the ability to be fully remote

Cruise.com is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national or ethnic origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or other legally protected status protected by applicable federal, state, or local laws and ordinances.