Digital Marketing Manager

Position Summary:

The Digital Marketing Manager provides overall support to the varied aspects of the Marketing and Public Relations Department including: creating and managing posts and engagement on all social media outlets, coordinating paid ads for digital campaigns, evaluate the effectiveness of social media and digital campaigns, measure web traffic, and assist with promotions and partnerships to advance the visibility of Naples Zoo with the goal of driving attendance and revenue.

Essential Duties and Responsibilities:

• Create and manage posts and engagement on all social media outlets.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Organize the e-communications schedule across departments; writes, edits and sends out e-newsletter and e-blasts.
• Provides general support to the Director of Marketing and PR, and other staff as assigned.
• Coordinate and update website changes.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Manage and evaluate the effectiveness of digital campaigns.
• Help coordinate photo shoots and interviews, and complete other public relations tasks as assigned.
• Market research projects.
• Create engaging text, image and video content.
• Measure web traffic and monitor SEO.

Qualifications and Experience:

• Minimum of 3 years of experience in marketing or a related field.
• Bachelor’s degree
• Marketing and/or public relations experience working for a non-profit or cultural attraction.
• Experience with design programs such as InDesign is a plus.
• In-depth knowledge of SEO, keyword research, Google Analytics, Google Ads, Facebook ads.
• Proven work experience with social media.
• Familiarity with online marketing strategies and marketing channels.
• Ability to deliver creative content.
• Excellent written verbal and communication skills, as well as interpersonal skills working with the public, vendors, partners, sponsors and staff.
• Detail-oriented and the ability to meet deadlines in a fast-paced environment.
• Ability to respond to common inquiries, requests or complaints from guests and/or staff in a kind and courteous manner.
• Must be able to communicate with guests and staff clearly and effectively.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Proficiency and experience with e-communications and best practices.
• Proficiency in digital marketing channels preferred.
• Expertise in multiple social media platforms (Facebook, Instagram, Twitter, Tik-Tok, Snapchat).
• Strong commitment to the mission of Naples Zoo.
• Willingness to obtain TB test and pass comprehensive background check.
• Must be available to work evenings and weekends as needed.
• Valid Driver’s License

Physical requirements:

The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk or hear.

Special Information

Americans with Disabilities Act (ADA) Compliance

Naples Zoo is an Equal Opportunity Employer. The ADA requires Naples Zoo to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with the Human Resources Office.

As an Equal Opportunity Employer, Naples Zoo is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

Employment Benefits

Medical, Dental & Vision Health Coverage

Company paid Life Insurance policy of $25,000

Supplemental insurance plans available (disability, GAP, accident, critical care)

403B Retirement and Investment Opportunities

Accrued Paid Time Off

Tuition Reimbursement Program available

Holiday Premium Pay

Employee Referral Bonuses

Complimentary Zoo admission for employees and/or their families after 90 days of employment

Complimentary and discounted admissions to 75+ Florida theme parks for employee and/or their families

30% Employee Discount at Naples Zoo Gift Shop & Zoo cafes