Digital Marketing Manager

Description:

The Digital Marketing Manager is responsible for driving digital marketing performance and serving as the business owner of Amneal's digital commerce platform Amneal Direct. This role leads digital engagement, platform optimization, analytics, and website initiatives while partnering closely with IT, vendors, and cross-functional stakeholders to enhance customer experience and support business growth.

Essential Functions:

Platform & Business Ownership

• Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
• Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
• Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
• Lead the planning, deployment, and optimization of product websites and microsites.
• Manage relationships with platform vendors, agencies, analytics partners, and development teams.

Digital Marketing

• Develop and execute digital marketing strategies to drive customer engagement and retention.
• Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
• Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.

Analytics & Performance

• Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
• Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.