Digital Marketing Lead - SEO & GEO

You’ll join us at a pivotal moment for digital discovery, as customer journeys are increasingly shaped by search engines, AI-generated answers, large language models and emerging discovery platforms. Reporting to the Head of SEO and GEO, you’ll play a leading role in translating Sky’s organic discovery strategy into high-impact, measurable delivery across traditional search and emerging AI-powered discovery platforms. You’ll work closely with colleagues across Digital Marketing to create a more integrated approach to customer discovery, bringing together Organic Search, Paid Search, Paid Social, Programmatic and Creative.

What you’ll do

• Translate Sky’s SEO and Generative Engine Optimisation strategy into a clear, prioritised delivery roadmap.

• Develop and manage the roadmap for how SEO and GEO work together, aligned to the overall discovery strategy.

• Drive organic growth across Sky’s key business verticals, including commercial product areas, entertainment content, sports, broadband, mobile and customer support journeys.

• Lead delivery across research, opportunity sizing, briefing, content optimisation, technical SEO, structured data, implementation and performance measurement.

• Develop approaches to improve AI search visibility, including entity optimisation, answer-first content, structured data, authority signals, source credibility and content designed to be cited, summarised or recommended by generative engines.

• Work closely with Product Owners, Dev teams, Editorial, Brand Marketing, Commercial, Trading, Data, Legal, Compliance and agency partners to deliver high-quality, measurable improvements to discovery performance.

What you’ll bring

Essential criteria:

• Deep understanding and experience of the SEO landscape, including technical SEO, content strategy, authority building, search intent, analytics and integrated strategy development.

• Practical understanding of Generative Engine Optimisation, AI search and large language model discovery, including how brands can be surfaced, cited, summarised and recommended.

• Extensive experience delivering measurable organic search results across complex websites in a fast-paced, commercially driven environment.

• Confidence working with technical teams on implementation, including site architecture, crawlability, indexation, structured data, page templates and CMS considerations.

• Strong analytical capability, using SEO tools, analytics platforms and reporting frameworks to turn data into clear insight and action.

• Excellent communication skills, with the ability to explain technical and emerging topics clearly to senior stakeholders and non-specialist audiences.

Desirable skills and experience:

• Experience leading agencies, specialists or cross-functional teams to deliver multiple initiatives to tight deadlines.

• Ability to connect SEO and GEO activity to business outcomes, customer journeys, trading priorities and long-term brand visibility.

• Collaborative experience working with Product Owners, Dev teams, Marketing, Commercial, Trading, Editorial and Data teams.

• Good commercial foresight and the ability to prioritise in a fast-paced trading environment where customer demand, technology and digital behaviours are changing quickly.

• A test-and-learn mindset, with the confidence to explore new approaches, measure impact and help the business build capability in a rapidly evolving area.

• An understanding of the wider Digital Marketing landscape and how SEO and GEO can work alongside Paid Search, CRM, Affiliates, social, content and media activity.

Benefits and perks

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:

• Free Sky TV package, including Sky Sports and Sky Cinema

• Pension package with up to 9% employer contribution

• Private healthcare with mental health support

• Aviva Digital GP and dental insurance

• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect

• Sharesave and Tech schemes

• A range of Sky VIP rewards and experiences

How you’ll work

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.

Your office base

Osterley

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.

Who we are

We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.

To find out more about working with us, search #LifeAtSky on social media.