Digital Marketing Graphic Designer
Inked Brands
23 hours ago
Full-time
On-site
Bowling Green, Kentucky, United States
$33,000 - $40,000 USD yearly
Digital Marketing
What You'll Do
Website & Digital Design
- Design website assets across desktop and mobile, including homepage banners, secondary banners, promotional graphics, collection features, and supporting digital creative.
- Develop creative concepts that align with brand guidelines, marketing objectives, and campaign priorities.
- Create and adapt digital assets for ecommerce, including Amazon and DTC product listings.
- Ensure creative is visually cohesive, appropriately formatted, and optimized for its intended placement.
- Collaborate with Marketing and Ecommerce teams to execute website updates, campaigns, and product launches.
Faire Email Design & Calendar Planning
- Design and execute Faire wholesale marketing emails across assigned brands, including promotional campaigns, product features, seasonal messaging, and new product launches.
- Plan and manage the email marketing calendar based on marketing priorities, product launches, promotions, and seasonal opportunities.
- Develop engaging email layouts that support product discovery, wholesale customer engagement, and brand storytelling.
- Maintain and evolve email templates to ensure brand consistency and creative efficiency.
- Collaborate with Marketing and Brand teams to establish email priorities and deliver campaigns on schedule.
Email Analytics & Optimization
- Analyze email performance, including open rates, click rates, conversion rates, and revenue where available.
- Use historical performance data to inform email calendar planning, content strategy, creative decisions, and campaign frequency.
- Identify trends and opportunities to improve email engagement and effectiveness.
- Apply performance insights to future campaigns and creative testing.
Collaboration & Project Management
- Maintain a strong understanding of each brand's identity, audience, and creative direction.
- Manage multiple projects and deadlines while maintaining a high standard of creative quality.
- Partner with Marketing, Ecommerce, and Brand teams to manage creative needs and priorities.
- Maintain organized design files, templates, and digital asset libraries.
- Incorporate feedback and proactively identify opportunities to improve creative quality and workflow efficiency.
What You'll Bring to the Table
- 1–4 years of graphic design, digital design, or marketing design experience.
- A strong portfolio demonstrating website design, email design, and digital marketing creative.
- Proficiency in Canva and digital design tools; experience with Adobe Creative Suite welcomed.
- Proficiency in MailChimp or Klaviyo.
- Experience designing responsive digital assets for desktop and mobile.
- Understanding of email marketing analytics and performance metrics.
- Ability to translate marketing objectives into effective creative concepts.
- Strong attention to detail, organization, and time management.
- Ability to manage multiple projects independently while collaborating with cross-functional teams.
- Strong communication skills and a willingness to learn, adapt, and incorporate feedback.
What Success Looks Like
- Delivers polished, on-brand website and email creative across assigned brands.
- Independently manages website asset requests and email campaigns from brief through final delivery.
- Maintains an organized, proactive email calendar aligned with marketing priorities.
- Uses email performance data to inform future campaign planning and creative decisions.
- Consistently meets deadlines while maintaining high creative standards.
- Identifies opportunities to improve creative quality, efficiency, and email performance.