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Digital Marketing Graphic Designer

Inked Brands
23 hours ago
Full-time
On-site
Bowling Green, Kentucky, United States
$33,000 - $40,000 USD yearly
Digital Marketing

What You'll Do

Website & Digital Design

  • Design website assets across desktop and mobile, including homepage banners, secondary banners, promotional graphics, collection features, and supporting digital creative.
  • Develop creative concepts that align with brand guidelines, marketing objectives, and campaign priorities.
  • Create and adapt digital assets for ecommerce, including Amazon and DTC product listings.
  • Ensure creative is visually cohesive, appropriately formatted, and optimized for its intended placement.
  • Collaborate with Marketing and Ecommerce teams to execute website updates, campaigns, and product launches.

Faire Email Design & Calendar Planning

  • Design and execute Faire wholesale marketing emails across assigned brands, including promotional campaigns, product features, seasonal messaging, and new product launches.
  • Plan and manage the email marketing calendar based on marketing priorities, product launches, promotions, and seasonal opportunities.
  • Develop engaging email layouts that support product discovery, wholesale customer engagement, and brand storytelling.
  • Maintain and evolve email templates to ensure brand consistency and creative efficiency.
  • Collaborate with Marketing and Brand teams to establish email priorities and deliver campaigns on schedule.

Email Analytics & Optimization

  • Analyze email performance, including open rates, click rates, conversion rates, and revenue where available.
  • Use historical performance data to inform email calendar planning, content strategy, creative decisions, and campaign frequency.
  • Identify trends and opportunities to improve email engagement and effectiveness.
  • Apply performance insights to future campaigns and creative testing.

Collaboration & Project Management

  • Maintain a strong understanding of each brand's identity, audience, and creative direction.
  • Manage multiple projects and deadlines while maintaining a high standard of creative quality.
  • Partner with Marketing, Ecommerce, and Brand teams to manage creative needs and priorities.
  • Maintain organized design files, templates, and digital asset libraries.
  • Incorporate feedback and proactively identify opportunities to improve creative quality and workflow efficiency.

What You'll Bring to the Table

  • 1–4 years of graphic design, digital design, or marketing design experience.
  • A strong portfolio demonstrating website design, email design, and digital marketing creative.
  • Proficiency in Canva and digital design tools; experience with Adobe Creative Suite welcomed.
  • Proficiency in MailChimp or Klaviyo.
  • Experience designing responsive digital assets for desktop and mobile.
  • Understanding of email marketing analytics and performance metrics.
  • Ability to translate marketing objectives into effective creative concepts.
  • Strong attention to detail, organization, and time management.
  • Ability to manage multiple projects independently while collaborating with cross-functional teams.
  • Strong communication skills and a willingness to learn, adapt, and incorporate feedback.

What Success Looks Like

  • Delivers polished, on-brand website and email creative across assigned brands.
  • Independently manages website asset requests and email campaigns from brief through final delivery.
  • Maintains an organized, proactive email calendar aligned with marketing priorities.
  • Uses email performance data to inform future campaign planning and creative decisions.
  • Consistently meets deadlines while maintaining high creative standards.
  • Identifies opportunities to improve creative quality, efficiency, and email performance.