Digital Marketing Executive

Your mission

HELLO! Magazine is looking for a Digital Marketing Executive to join a growing marketing and engagement team. This is a broad digital marketing role spanning campaign delivery, newsletters, audience engagement and membership growth across the HELLO! digital ecosystem.

You’ll work closely with the Digital Product Marketing Manager to deliver marketing activity across newsletters, free and paid memberships, editorial campaigns, events and key brand moments, supporting day-to-day initiatives to grow engagement, conversion and retention across HELLO!’s digital products.

Key Responsibilities

• Support the planning and delivery of digital marketing campaigns across newsletters, memberships, editorial initiatives, events and key brand moments.
• Help manage day-to-day campaign delivery, coordinating activity across HELLO!’s digital channels and working with relevant teams to ensure campaigns are delivered effectively.
• Help grow and engage HELLO!’s free and paid membership base, supporting activity across the full member lifecycle.
• Assist in developing and optimising lifecycle journeys across HELLO!’s newsletters and membership products.
• Deliver email marketing activity across acquisition, engagement, conversion and retention.
• Support audience segmentation and targeted marketing activity based on audience behaviour and lifecycle stage.
• Deliver engagement activity across HELLO!’s digital platforms and community channels.
• Identify opportunities to grow, engage and retain HELLO!’s digital audiences and membership community.
• Work collaboratively with the wider Product, Editorial, Audience and Commercial teams to align marketing activity with product and content developments.
• Monitor and report on campaign, newsletter, membership and lifecycle performance, using data and insights to identify opportunities and inform future activity.

Your profile

A minimum of at least two years’ experience in a digital marketing, campaign or audience engagement role.

Experience

• Experience working across digital marketing channels, including email, web and push notifications.
• Experience supporting the delivery of digital marketing campaigns from planning through to execution.
• Comfortable working with analytics and marketing technology platforms.
• A good understanding of digital customer journeys, audience engagement and conversion.
• Strong written communication skills with an eye for engaging, audience-appropriate content.
• A collaborative, hands-on approach with the ability to manage multiple campaigns and priorities.

Qualifications

• A background in publishing, media or a digital content organisation.
• Experience with email marketing, newsletters or CRM.
• Experience or exposure to membership, subscription or lifecycle marketing.
• An understanding of audience engagement and retention strategies.

Why us?

Benefits

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a fun media company!

Please apply by sending your CV plus a cover letter outlining your interest in the role and HELLO!

About us

Mission Statement

To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.

History of Hello

HELLO! is a market-leading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.

Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website.

HELLO! is part of the HOLA group, who launched ¡HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers’ lives. Always positive,¡HOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive, highly visual and celebratory, allowing readers a moment of escape into the worlds of the rich and famous to inspire, brighten and entertain.

With offices in London, New York and Toronto, HELLO! Magazine is now a 24-hour global website, with unique user experiences in our three main audience territories of the UK, US and Canada.

Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.