Digital Marketing Executive

Digital Marketing Executive

We are an award-winning mortgage platform, created for our customers, designing better ways to buy-to-let. Our vision is to become the ‘go-to’ funding partner in the private rental sector.

At Landbay, we focus on the customer, and we bring together the best people and partners, leveraging our data, technology, and market expertise – to give people what they really need. Today we are the UK’s leading prime buy-to-let marketplace mortgage lender, having lent circa £4bn in partnership with our funding partners.

We’re a specialist buy-to-let lender working exclusively through brokers. Everything we build — our products, our systems and our communications — exists to make brokers’ lives easier. This role owns a key part of how that happens, from CRM and website activity through to campaigns and paid media.

Join Landbay and you’ll be part of a growing, ambitious, and supportive team, where everyone is encouraged to contribute, regardless of age or experience. Our team, our community, and the wider world matter to us, as much as the work we do. We’re building a company we love, and we hope you’ll love it too.

For more information about Landbay please visit our website: https://landbay.co.uk/about-us

Role Details

Landbay, Marketing Team — reporting to the Head of Marketing.

Working closely with the marketing team you’ll:

• Become the main lead for product launches with support, including website and digital sales asset updates, briefing and assisting with marcomms, with a view to rapidly taking on greater ownership as experience develops.

• Work with the Senior Digital Marketing manager to develop, manage, and maintain CRM customer lifecycle journeys, including campaign planning and build, workflow logic, segmentation, and data hygiene.

• Continually optimise user lifecycle campaigns, identify new KPIs and incremental improvements through testing and asset revision.

• Maintain website content for products, criteria, and the solicitor panel, monitor performance, and assist in developing our ongoing AEO strategy.

• Track campaign outcomes across sales and marketing activity, defining reporting requirements.

• Create automated follow-up tasks and reporting for the sales and TSO teams.

• Liaise with stakeholders, product teams, third-party partners, and vendors to support campaign delivery and create digital assets including forms, banners, landing pages, and integrations.

• Support and help execute paid media campaigns across trade and agency partners, building towards ownership of paid media strategy and channel decisions.

The Type of Person

• User-centric mindset, placing the user experience first to create effective lifecycle journeys.

• Logical thinker, comfortable with workflow logic, branching and troubleshooting.

• Strong attention to detail, with the ability to take a step back to spot inconsistencies and errors.

• Takes initiative and is comfortable prioritising workload across multiple projects with support.

• Team player who is able to flag blockers as they arise.

• Enthusiastic and curious, with a genuine interest in rapid change across marketing technology and the practical use of AI.

Desired Skills & Experience

• Basic grounding in CRM platforms and marketing automation.

• Experience working with a website CMS, keeping a broad range of key content up to date.

• Working knowledge of Google Analytics, GA4 and Google Tag Manager.

• Data-led approach, using multiple sources to make recommendations.

• Some experience tagging and publishing campaign assets while following agreed processes.

• Ideally, a familiarity with digital ad platforms such as Adform, Google Ads and LinkedIn.

• A keen interest in AEO as a new channel.

• Comfortable learning to create custom workflows using AI as support.

Location & Logistics

• Position is based in Victoria, central London, reporting to the Head of Marketing.

The Application Process

Those that are successful and shortlisted for the role will have three stage recruitment process containing a HR Screening, a second stage interview and a final interview.

Benefits

• Regular Social events

• Generous holiday entitlement

• Share options

• Ability to work from home up to 3 days per week

• Generous pension scheme

• Health insurance

• Enhanced maternity/paternity leave

• Life Insurance

• Cycle to work scheme