Digital Marketing Executive

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About RV Super Centre

RV Super Centre (RVSC) is New Zealand's benchmark for RV excellence, a true one-stop shop for everything campervan and motorhome, spanning RV Sales, RV & Accessories and a full-service Workshop and Service Centre. Operating across multiple locations. RVSC is part of Tourism Holdings Limited (thl), which also operates the Maui, Apollo, Britz, and Mighty motorhome rental brands across New Zealand and Australia.

About the Role

We're looking for an experienced Digital Marketing Executive to own paid media, campaign strategy and lifecycle marketing across RVSC's three business units - Vehicle Sales, Retail and Service. You'll plan and execute campaigns across Google, Meta and own channels working alongside an external performance agency and a Klaviyo specialist agency, while managing budget allocation, copywriting, performance reporting and marketing troubleshooting across two separate web platforms.

This is a hands-on, high-ownership role, reporting into the National Marketing Manager, for someone who's comfortable moving between big-picture campaign strategy and the technical detail of tracking, feed management and development ticket writing.

Key Responsibilities

• Plan, execute and optimise paid media campaigns across Google Ads and Meta (Facebook/Instagram), spanning Vehicle Sales, Retail and Service business units.
• Manage budget allocation across channels and campaigns to maximise return on investment.
• Write and adapt copy across Google, Meta, and own channels in line with brand tone of voice.
• Own performance reporting across a master reporting suite (leads, revenue, ROAS, CPL and campaign-level metrics), translating results into recommendations for senior stakeholders.
• Coordinate with external agencies to manage day-to-day execution and optimisation.
• Manage lifecycle marketing and eDM strategy via Klaviyo, ensuring healthy, well-segmented audiences.
• Support ecommerce marketing on Shopify, including product feed accuracy.
• Troubleshoot marketing technology issues across Meta, Klaviyo, Shopify and CMS.
• Write, prioritise and manage development tickets via JIRA, working directly with the development team. Ability to prioritse revenue driving and UX tickets.
• Collaborate cross-functionally with sales teams, development teams and senior leadership to align marketing activity with commercial priorities.

Who Are You

• 3+ years' experience in a digital marketing role, ideally with exposure to both lead generation and ecommerce.
• Hands-on experience with Meta Ads Manager and Business Suite required.
• Hands-on experience with Google Ads highly regarded.
• Experience with CRM/lead management tools and email marketing platforms (Klaviyo experience an advantage).
• Comfortable working across multiple platforms/CMS and coordinating with external agencies and internal development teams.
• Strong copywriting skills, with the ability to adapt tone across channels while maintaining brand consistency.
• Analytical mindset - confident interpreting performance data and translating it into clear, actionable recommendations.
• Excellent written and verbal communication skills, with the ability to explain technical issues to stakeholders.
• Ability to be well informed of the latest industry changes and trends.
• Experience in any of the following highly advantageous: automotive industry, ecommerce, retail, tourism and RVs.

What We Offer

• Competitive salary based on experience.
• A fun, supportive, vibrant place to work.
• Want to go on a road trip with your friends and family? We'll hand you the keys to an RV.
• Want to go caving underground and abseiling down waterfalls? We'll provide you with a wetsuit and some rope.
• Opportunity for growth and development within the team, across NZ and the globe.
• Genuine exposure across strategy, execution, technology and reporting - not a single-channel silo.

Apply now!

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