Digital Marketing Director

Digital Marketing Director

Location: Medford, MA (Onsite – 5 days/week)

Department: Marketing

Reports To: Vice President of Business Development & Marketing

About Fire Equipment Inc. (FEI)

Fire Equipment Inc. (FEI) is a trusted leader in fire protection services across New England. With over 90 years of experience, FEI provides complete fire safety solutions—from design and installation to inspection, testing, and maintenance. Our team takes pride in delivering high-quality workmanship, operational excellence, and exceptional service.

Position Summary

The Digital Marketing Manager is responsible for driving demand generation, strengthening FEI's digital presence, and executing integrated marketing campaigns that generate qualified leads and support business development. This role leads website strategy, SEO, paid media, content marketing, email marketing, social media, and digital analytics while partnering closely with the Marketing Operations Manager to leverage Salesforce CRM and marketing automation.

Key Responsibilities

• Develop and execute FEI's digital marketing strategy.
• Generate qualified inbound leads through digital campaigns.
• Manage SEO, PPC, paid social, website optimization, landing pages, and email marketing.
• Develop content including blogs, videos, case studies, white papers, and customer success stories.
• Execute industry-focused campaigns for Manufacturing, Healthcare, Education, Hospitality, Property Management, Commercial Real Estate, and Industrial markets.
• Partner with the Marketing Operations Manager to optimize Salesforce CRM, marketing automation, lead management, and campaign reporting.
• Use Salesforce reporting and dashboards to evaluate campaign performance and marketing ROI.
• Collaborate with Sales and Business Development to improve lead quality and conversion.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of B2B digital marketing experience.
• Experience using Salesforce CRM to manage campaigns, track leads, analyze marketing performance, and collaborate with Sales and Marketing Operations.
• Experience with Salesforce Campaigns and reporting.
• Experience with marketing automation platforms such as Salesforce Account Engagement, HubSpot, or Marketo.
• Experience with SEO, Google Ads, Google Analytics 4, LinkedIn Campaign Manager, WordPress, and email marketing.
• Strong analytical, communication, and project management skills.

Preferred Skills

• Salesforce Account Engagement
• Power BI
• Experience in commercial services, construction, industrial, or facility management.

Success Metrics

• Marketing-generated pipeline
• Qualified leads
• Website conversion rate
• Organic traffic growth
• Campaign ROI
• Lead conversion
• Marketing contribution to revenue

Why Join FEI?

• Play a key role in expanding FEI's digital presence, strengthening customer engagement, and building data-driven marketing programs in collaboration with a high-performing marketing and business development team.