Digital Marketing, Director

Descriptions & Requirements

Job Description and Requirements

This Position Is Eligible Under The Terms Of The Employee Referral Program (Erp):

Digital Marketing, Director: Define and execute the marketing operations strategy for scalable growth and optimize performance. Lead and mentor a team of marketing operations professionals, fostering a culture of innovation and collaboration. Partner with functional leaders to align marketing operations with broader organizational goals. Develop and manage scalable workflows, systems, and processes to support marketing initiatives. Oversee campaign execution frameworks and ensure consistency across global teams. Evaluate and improve lead management processes, including lead scoring, routing, and nurturing. Build and manage a robust marketing analytics framework to track performance metrics and ROI. Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes. Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized. Evaluate and implement new technologies to enhance marketing capabilities and efficiency. Act as the primary liaison with IT and external vendors for marketing technology needs. Partner with field operations and enablement teams to ensure seamless alignment between marketing and sales. Work closely with demand generation, field, and product marketing teams to support campaign execution. Communicate operational performance and insights to senior leadership. 40 hours per week.

Job Requirements: Requires a Bachelor’s degree in Digital Marketing, Information Technology, or related field and 8 years of progressive post-baccalaureate marketing operations experience. Also requires background in: Adobe Analytics; Marketo; Salesforce; Snowflake; Marketing analytics and Reporting; Analytics implementation; and Workato.

Pay Range and Benefits Information: The base salary range across the U.S. for this role is between $250,522 to $276,000 per year.

Multiple positions available.

At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.

In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S.

General Information

Job Title

Digital Marketing, Director

Job ID

19521

City

Sunnyvale

State/Province

California

Job Category

Marketing

Job Subcategory

Digital Marketing

Hire Type

Employee

Base Salary Range: $ - $