Digital Marketing Designer

Digital Marketing Designer | Full-Time

With more than 25 years in business, The Parking Spot has grown into the largest near-airport parking company in the United States with over 2,000 valued team members across over 40 locations nationwide. We are proud to offer an Employee Ownership Program, allowing every team member the opportunity to receive a direct financial stake in The Parking Spot’s success. As employee owners, every one of us plays a part in providing exceptional service to our guests across the country.

What makes working at The Parking Spot so special? We’ve built a culture of support, fun, and camaraderie that empowers us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems.

Salary Range: $60000 per year - $70000 per year

What we offer:

• Participation in and financial benefit from our shared employee ownership program
• Hybrid work experience in downtown Chicago
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Annual discretionary bonus program
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Position Summary:

We're looking for a Digital Marketing Designer to join our Digital Marketing team. This role sits at the intersection of creative execution and performance marketing — you'll be the hands-on builder turning brand strategy into high-performing assets for Email Marketing and Paid Media. You'll work daily within the Digital Marketing team while partnering closely with Brand Marketing to ensure every asset you produce is both on-brand and optimized to convert.

This is a "maker" role: you're not just briefing a designer — you are the designer/producer for performance channels, with a particular focus on Email Marketing. You'll create assets and ad variants, then use performance data to iterate quickly and improve results.

Key Responsibilities:

Creative Production for Email Marketing and Paid Media

• Generate on-brand email templates and visual assets for promotional email campaigns, then build those emails directly in an ESP
• Manage the end-to-end execution of email marketing and mobile push campaigns: planning, creation, segmentation, QA, scheduling, and analysis
• Ensure all copy aligns with each email’s creative direction
• Manage the promotional calendar and partner with cross-functional teams (e.g. Revenue Management and Sales) to align promotions with company objectives
• Design and produce static and animated assets for paid social, display, and programmatic campaigns (Google, Meta, Display Ads, etc.)
• Adapt and resize creative across formats, aspect ratios, and platform specs (stories, feeds, in-app, responsive email)
• Write or refine supporting ad copy, subject lines, and CTAs in partnership with copywriters/Brand Marketing

Performance & Optimization

• Launch creative A/B and multivariate tests across paid and email channels to identify top-performing concepts
• Own creative-level performance metrics (CTR, CVR, CPA/ROAS) and translate data into actionable creative iterations
• Develop and maintain a rolling test-and-learn calendar to combat creative fatigue and keep campaigns fresh

Cross-Functional Collaboration

• Serve as the connective tissue between Digital Marketing and Brand Marketing, translating brand guidelines, campaign themes, and visual identity into performance-ready assets
• Manage asset requests, timelines, and feedback loops with both teams to keep production moving on schedule
• Maintain and organize a shared creative asset library/versioning system

Knowledge, Skills & Experience Required:

• 2–4 years of experience generating creative assets for digital marketing campaigns
• Hands-on proficiency in design tools (Photoshop, Illustrator, Canva, Figma, etc.), as well as emerging creative AI tools
• Experience building and deploying emails in an ESP, preferably Salesforce Marketing Cloud; basic HTML/CSS for email template customization
• Working knowledge of ad platform creative specs (Google Ads, Meta, etc.)
• Understanding of performance metrics and how creative decisions impact Open Rates, CTR, CVR, and CPA/ROAS
• Strong eye for design and brand consistency, balanced with a data-driven, test-and-learn mindset
• Excellent organizational skills and ability to manage multiple concurrent asset requests/deadlines
• Experience working cross-functionally between commercial teams

Any disclosed pay range is based on a consideration of neutral factors and criteria such as required qualifications, experience, education, skill, training, certifications, seniority, etc. The Parking Spot reserves the right to offer the selected candidate or applicant a salary at an appropriate level to be set and determined by the employer that is commensurate with the applicant’s qualifications, experience, education, skill, training, certifications, or seniority.

At The Parking Spot, we don’t just accept difference - we celebrate and seek it. We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.