Digital Marketing Designer

Position Purpose

The Digital Marketing Designer creates high-quality visual content for digital campaigns, websites and collateral and uses performance data to make it work harder. This individual will design for email, paid ads, social, and web, then track results and apply what is learned to the next round. This role will work closely with Marketing leadership, Sales, and other teams to help drive brand awareness, customer engagement, lead generation and business growth.

This position is ideal for someone who can take projects from concept through execution, manage multiple priorities and use performance insights to continually improve marketing results.

Key Responsibilities

Primary Role Responsibilities

• Design campaign creative across email, paid digital ads, social, landing pages, and web content, plus supporting collateral (trade show, sales, signage, presentations).
• Help plan and execute digital campaigns with Marketing leadership and build and send email campaigns in our CRM.
• Monitor campaign performance, test creative variations (e.g., A/B tests), and recommend improvements based on the data.
• Maintain brand standards across all customer-facing materials and coordinate with external vendors (printers, photographers, agencies) as needed.

Customer and Team Support

• Partner with Sales, Operations, Customer Service, Technical Support, and other teams to support product launches, campaigns, events, and strategic initiatives.
• Coordinate with external vendors, photographers, videographers, printers, and agencies as needed, while managing assigned projects from concept through completion.

Safety, Quality, and Continuous Improvement

• Ensure customer-facing materials meet DCU brand and messaging standards and follow company safety, security, confidentiality, and compliance requirements.

Success Measures

Measure

Target or Standard

Marketing project and campaign delivery

95%+ completed on time, high quality and on brand

Creative performance

Click-through and conversion rates on email, ad and landing page creative improvement over time through testing and iteration

Testing and optimization

At least 2-3 creative tests (i.e. A/B) run per quarter, with results document and applied to future work

Brand consistency

Customer-facing materials consistently meet brand standards, with minimal corrections needed at review

Qualifications

Required

Preferred

Education: Bachelor’s degree

Experience: Minimum of 6-8 years of graphic design digital marketing experience

Portfolio showing digital campaign work (email, ads, landing pages) + other graphic design projects

Knowledge and Skills: Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator); working knowledge of email platforms/CRM and campaign analytics (i.e. GA4)

Licenses or Certifications: [If applicable]

Education: Bachelor’s degree or above

Experience: B2B experience

Knowledge and Skills: A bonus – photography and/or videography experience (high-quality headshots, event photos/videos, product photos).

Licenses or Certifications: [If applicable]

Physical Requirements

• Ability to sit, stand, walk, communicate, and use a computer for extended periods throughout the workday.
• Ability to occasionally lift, carry, push, or pull up to 25 pounds when supporting events, trade shows, video/photography, or marketing activities.
• Ability to see, hear, communicate, and move as needed to perform the essential functions of the role.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Working Conditions

• Primarily office-based, with occasional work in manufacturing, warehouse, event, or customer environments.
• Occasional travel for customer visits, trade shows, company meetings, or other business needs.

Disclaimer

This job description summarizes the general nature and level of work expected. It is not intended to include every duty, responsibility, or qualification. Door Controls USA may revise responsibilities or assign additional duties based on business needs. This document does not create a contract of employment or alter the at will employment relationship, where applicable.