Digital Marketing & Creative Specialist

Job Details: Job Location: Administrative Office - Canton, NC, Position Type: Full Time, Education Level: 2 Year Degree, Salary Range: Undisclosed, Job Shift: Day, Job Category: Marketing, Job Description Statement

The Digital Marketing & Creative Specialist brings Champion Credit Union’s brand to life through creative strategy, graphic design, compelling storytelling, marketing automation, and coordinated digital marketing initiatives. This position develops original concepts and high-quality visual assets for campaigns and communications, creates engaging content across digital channels, manages marketing automation and email campaigns, and maintains website content. The specialist collaborates with internal teams and external partners to ensure consistent brand representation, effective communication, and strong campaign performance.

Essential Duties and Responsibilities

Proactively develop original marketing ideas, campaigns, and creative concepts that align with strategic priorities, strengthen brand awareness and support organizational growth.

Identify emerging marketing, design, content creation, and consumer engagement trends and recommend relevant opportunities.

Translate organizational objectives into creative concepts and actionable marketing initiatives.

Contribute fresh perspectives and innovative approaches that strengthen member engagement and differentiate Champion Credit Union in the marketplace.

Develop engaging, original content for websites, email campaigns, digital advertising, and other marketing channels.

Produce written and multimedia content that communicates the credit union's value proposition in an approachable, relevant, and engaging way.

Collaborate with internal departments to identify stories, campaign opportunities, and marketing needs.

Assist in developing video concepts, scripts, photography, and short-form digital content.

Design professional, visually compelling marketing materials across digital and traditional channels.

Translate creative concepts into polished designs that reflect Champion Credit Union's brand identity and campaign objectives.

Maintain brand consistency while introducing fresh visual ideas and exploring design tools and techniques that enhance marketing effectiveness.

Explore and implement design tools, technologies, and creative techniques that enhance marketing effectiveness.

Develop, execute, and maintain email marketing campaigns and automated communications supporting member acquisition, onboarding, engagement, retention, and product awareness.

Manage marketing automation workflows, audience segmentation, campaign scheduling, and performance monitoring within established systems.

Analyze campaign results and recommend improvements to increase engagement, conversion, and communication effectiveness.

Maintain campaign templates, processes, and documentation to support consistency and efficiency.

Ensure digital communications follow established brand standards, approval processes, compliance requirements, and accessibility practices.

Maintain and update website content to ensure accuracy, relevance, consistency, and alignment with current marketing priorities.

Coordinate with external vendors by providing marketing objectives, audience insights, brand guidance, creative materials, and organizational priorities.

Review vendor reports, recommendations, and performance insights with the Director of Marketing to identify opportunities for improvement.

Coordinate approved website updates, creative changes, and campaign recommendations with appropriate vendor partners.

Support SEO and paid digital initiatives by developing relevant content, messaging, creative assets, landing page materials, and calls to action.

Track vendor deliverables, recommendations, and outstanding requests to support timely communication and follow-through.

Manage creative projects from initial concept through development, refinement, approval, and final delivery.

Manage multiple creative and digital marketing assignments while maintaining quality, accuracy, and timeliness.

Ensure compliance with all applicable regulations, including BSA, OFAC, the Patriot Act, and all state and federal laws.

Perform additional duties assigned by supervisor.

Supervisory Responsibilities

None.

Required Performance Skills/Abilities

Demonstrated ability to develop original ideas and transform concepts into polished marketing materials.

Strong visual design capabilities and proficiency with Adobe Creative Cloud, Canva, or comparable creative software.

Excellent written communication and storytelling skills.

Ability to review marketing performance information and recognize opportunities for improvement.

Strong understanding of branding, visual communication, and contemporary marketing practices.

Ability to work independently, demonstrate initiative, and manage multiple projects.

Strong organizational skills, attention to detail, and commitment to quality.

Familiarity with website analytics, SEO, paid digital advertising, and campaign reporting.

Knowledge of accessibility best practices and digital content standards.

Familiarity with AI-assisted creative tools and emerging content technologies.

Qualifications: Education and/or Experience

High school graduate or GED required.

Associate’s degree in Marketing, Communications or related field preferred.

Two years of marketing experience required.

Experience in graphic design, visual content creation, or related creative field.

Experience with marketing automation, email campaign development, and audience segmentation.

Experience in financial services or community-focused organizations preferred.

Certificates, Licenses, Registrations

Valid North Carolina Driver’s License required.

Physical Demands

The physical demands described are representative of those necessary to successfully perform the essential functions of this job. Reasonable accommodations may be made in accordance with applicable laws.

Regularly required to sit and/or stand.

Frequent use of hands to operate standard office equipment.

Occasional walking, speaking, and hearing.

Ability to lift and/or move up to 30 pounds occasionally.

Requires close vision and the ability to adjust focus.

Work Environment

The work environment characteristics described are representative of those necessary to perform the essential functions of this job. Reasonable accommodations may be made in accordance with applicable laws. Work is typically performed in a moderate-noise office environment.

Intent and Function of Job Descriptions

This job description outlines the primary responsibilities and minimum qualifications for the role and is not intended to be all-inclusive. Additional duties may be assigned as needed.

In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to enable qualified individuals to perform the essential functions of this position.

Job descriptions are not intended as and do not create employment contracts. Employment is at-will and may be terminated at any time for any lawful reason.