Digital Marketing & Content Specialist

Job DetailsLevel: ExperiencedJob Location: Scottsdale, AZ 85260Position Type: Full TimeSalary Range: $60,000.00 - $75,000.00 SalaryTravel Percentage: Up to 25%Job Shift: Monday - Friday Day ShiftJob Category: Marketing Job Summary

Moon Valley Nurseries is seeking a strategic, self-directed Digital Marketing & Content Specialist to own content strategy and be the digital voice of the brand across our owned digital channels (email, sms, website, and blog). In addition, this role will lead social community management, local listings, and key vendor relationships that support these channels. This role sets the day-to-day content agenda within MVN's brand guidelines, translating strategy into a consistent, elevated voice across every consumer touchpoint from awareness through retention.

Key Duties and Responsibilities

Content Strategy & Execution

Own the content strategy, editorial calendar, and content plan across email, website, and blog channels, aligning with brand priorities and seasonal business cycles

Write content across these channels and partner with the internal creative team to develop supporting visual design

Determine content priorities and messaging approach based on performance data, customer behavior, and platform trends, exercising independent judgment on content decisions within established brand guidelines

Write weekly SEO-focused blog content (plant care, seasonal tips, product/service highlights)

Write landing page copy for campaigns, promotions, and seasonal initiatives

Analyze content performance (engagement, audience growth, reach, conversion) and adjust strategy accordingly

Serve as the internal point of contact for our SEO agency, managing and collaborating with them to ensure SEO aligns with broader digital marketing goals, increasing organic traffic and achieving online presence objectives

Email & SMS Marketing

Develop, write, schedule, and deploy email and SMS campaigns

Own content for automated customer journeys and ongoing lifecycle communications, in partnership with the Lifecycle Marketing Manager

Monitor performance (open rate, click-through rate, engagement) and run A/B tests, applying independent judgment to refine approach and messaging

Ensure all email/SMS content aligns with MVN brand voice and style standards

Community Management

Manage day-to-day social media engagement using Sprout Social; serve as internal owner of the Sprout Social platform relationship

Exercise final discretion in responding to customer comments, questions, and reviews across digital channels. Determine tone and resolution, escalating only where appropriate

Interact with followers to build brand presence and engagement

Identify recurring themes in customer feedback and use judgment to surface insights that could inform marketing, product, or customer experience improvements

Local Listings & Reputation Management

Exercise discretion in managing local business listing profiles (Google Business Profile and similar) across all MVN locations, determining update priority and cadence

Serve as primary point of contact and relationship owner for MVN's local listings management vendor

Own the Yelp partner relationship, including developing budget recommendations

Track and report Yelp/Google review performance by location to support sales programs

QualificationsQualifications: Knowledge, Skills & Abilities

Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent experience

3-5 years of experience in digital marketing or content marketing, ideally with a consumer-facing or multi-location brand

Proficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms strongly preferred

Strong writing skills with demonstrated ability to adapt tone and voice across channels; writing samples may be requested

Experience managing vendor relationships preferred

Education

Bachelor’s degree— or equivalent work experience.

Physical requirements/Working Conditions

While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind.

OTHER

Subject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations)

About Us

Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace.

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