Digital Marketing and Website Manager

Job DetailsJob Location: KALISPELL, MT 59901Position Type: Full TimeEducation Level: AssociateSalary Range: $62,000.00 - $70,000.00 SalaryJob Category: ProfessionalDEPARTMENT:

Marketing

Employment Type:

Professional 10. $62,000 - $70,000 annually. Salary is based on education and experience. Full-time, 12-mos., benefit eligible.

Unlock Exceptional Benefits at FVCC (Worth ~$25K)! You'll receive generous employer contributions towards your Health/Vision

& Dental, up to 15 vacation days, 12 sick days, and 12 holidays. Plus, build your future with the Montana Public Employee

Retirement System and a 403(b) match up to 7%. And that's not all - Public Loan Forgiveness plus invest in your continued

education when you explore Tuition Waiver benefits for you and your dependents!

FLSA:

Exempt

Summary

The Digital Marketing and Website Manager oversees FVCC’s website, ensuring an engaging, user-friendly experience that supports student enrollment, community engagement and institutional goals. This role manages website updates, structure, and content while ensuring accessibility, SEO optimization and brand consistency. Additionally, the position tracks and analyzes marketing data, providing insights to improve digital strategies, enhance user engagement and support decision-making.

Essential Duties

Website Management and Optimization

Serves as the primary contact for day-to-day updates and maintenance of the college’s website, ensuring functionality, accessibility and ease of navigation.

Manages the development, design, and ongoing improvements of all aspects of FVCC’s website to enhance user experience and engagement including edits and updates, new content creation and clean up, and maintenance.

Aligns website content with the college’s established brand and communication strategies, ensuring consistency across all pages.

Monitors and enforces brand standards, creating and maintaining an in-house web style guide based on best practices. Helps departments understand website standards, content best practices and analytics insights.

Creates, writes, edits and manages web content in collaboration with marketing team members and campus colleagues.

Monitors web analytics, conducts usability testing and troubleshoots technical issues to maximize site performance and user experience.

Manages and optimizes FVCC’s Google Business listings.

Ensures compliance with WCAG AA standards, SEO/AEO best practices, and other web regulations.

Updates and installs mandatory third-party plugins and maintains links to other databases.

Digital Marketing and Campaign Support

Plays a key role in developing, managing, and analyzing digital newsletters and email marketing campaigns to effectively engage students, donors, and the community.

Supports Meta advertising efforts, including campaign setup assistance, tracking, reporting, and audience coordination.

Reviews campaign performance data and makes recommendations based on engagement, conversions and user behavior.

Data and Analytics

Manages and monitors website and marketing analytics.

Builds recurring reports that summarize website traffic, campaign performance, user behavior, referral sources, conversions and other key metrics.

Interprets data and provides clear insights.

Tracks campaign landing pages, forms, advertising traffic and other digital marketing initiatives.

Supports UTM strategy, goal/conversion tracking and reporting consistency across marketing channels.

Maximizes SEO strategies to increase the college’s online visibility and search rankings.

Stays informed about professional trends and ethics in telecommunications technology and applies industry best practices to website management and digital marketing efforts.

Marketing Operations and Automation

Builds, maintains and troubleshoots marketing workflows using tools such as Clickup, Zapier, Google Forms, Google Sheets and related platforms.

Supports internal processes that rely on forms, automated notifications, lead routing, data collection and reporting.

Identifies opportunities to reduce manual work through automation and improved process design.

Maintains clean, organized systems for tracking campaign assets, form submissions, website requests and marketing operations projects.

Standard

Attends related training, workshops, and professional development

Cross trains to perform other departmental and team functions; backfills for staff as needed

Actively participates in the development of a climate that promotes and supports innovation and efforts to continuously improve services to students, faculty, and the College

Creates and maintains a collaborative and collegial environment with colleagues and maintains effective working relationships

Maintains professional ethics and confidentiality of students in accordance with applicable laws and policies

Advances the mission of FVCC by serving on or convening committees and contributing in the community in college-related activities

Performs other duties as assigned

Reports to the Executive Director of College Relations, Communications, and Marketing

Minimum Qualifications

Bachelor's degree in computer science, IT, systems engineering, web development, marketing or a closely related field from an accredited higher education institution AND a minimum of three years of experience managing content and production for high-traffic websites; OR,

Associate’s degree in computer science, IT, systems engineering, web development, marketing or a closely related field from an accredited higher education institution AND a minimum of five years of experience managing content and production for high-traffic websites; OR,

An equivalent combination of higher education in computer science, IT, systems engineering, web development, marketing or a closely related field from an accredited higher education institution AND a minimum of five years of experience managing content and production for high-traffic websites

Preferred Qualifications

Bachelor's degree in computer science, IT, systems engineering, web development, marketing or a closely related field from an accredited higher education institution AND a minimum of five years of experience managing content and production for high-traffic websites

Work experience in a public organization

Knowledge, Skills, And Abilities

Ability to explain data, technical concepts and process recommendations clearly to non-technical stakeholders.

Experience with WordPress administration, custom post types, taxonomy structures, redirects, forms, plugins and basic troubleshooting.

Basic knowledge of HTML and CSS.

Experience managing websites through a content management system, preferably WordPress.

Ability to represent the college professionally in various interactions.

Familiarity with Adobe Creative Suite, Canva, and similar editing tools.

Familiarity with Google Search Console, Google Tag Manager, Data Studio and GA4.

Ability to use WordPress and other website content management systems.

Ability to work independently and manage tasks effectively.

Strong and effective communication skills.

Proficient computer skills in applicable systems and software.

Experience with digital marketing best practices.

Knowledge of web analytics tools and usability testing methods.

Ability to work within policies and procedures of FVCC

Ability and willingness to serve as an ambassador for the College by interacting appropriately with the college community and community

Ability to maintain effective and positive professional relationships

Ability to follow and issue directions

Demonstrated professional presentation and written communication, diplomacy, customer service, management skills, problem solving and interpersonal skills

Ability to work effectively with people from a variety of culturally diverse backgrounds

Ability to intermittently work non-traditional schedules including evenings, weekends, etc.

Ability to maintain regular and acceptable attendance levels

Ability to maintain a high degree of confidentiality

Ability to successfully pass a criminal background check

Ability to respond in the event of an emergency

This is a Medium Duty job, according to the Selected Characteristics of Occupations Defined in the Revised Dictionary of Occupational Titles, U.S. Department of Labor and Industry. Medium Duty involves exertion of 20-50 pounds of force occasionally, and/or 10-25 pounds frequently, and/or up to 10 pounds continuously to move objects.

Application Procedure:

In order to be considered for this position, applicants must apply online at https://www.fvcc.edu/about/careers-at-fvcc; paper submission of applications or resume materials are not accepted for open positions. FVCC does not retain application materials for future consideration. Additionally, applicants are required to submit the following documents by uploading them to the online application:

Letter of application indicating how you meet the minimum qualifications and detail your work experience as it relates to the position's Knowledge, Skills and Abilities; AND

A current, comprehensive resume or curriculum vitae; AND

Unofficial transcripts for all degrees held and Professional Certifications, when applicable. As a condition of employment, the successful candidate will submit official transcripts for all degrees held and applicable certifications to FVCC HR upon hire. Only transcripts from accredited institutions will be accepted; AND

Three professional references, with complete contact information, must be provided on the application form. Professional references must be individuals most familiar with applicant's work experience, skills, and work behaviors and supervisory experience. Do not list family and friends for professional references.

EMPLOYMENT VERIFICATIONS, REFERENCE CHECKS AND CRIMINAL BACKGROUND CHECKS: Prior to any offers of employment, FVCC conducts thorough employment verifications and reference checks and may contact organizations and individuals not listed on an applicant's application or resume. Additionally, FVCC conducts post-offer criminal background checks.

EQUAL EMPLOYMENT OPPORTUNITY: FVCC is an equal opportunity employer. It is FVCC's policy that all individuals are entitled to equal employment opportunities regardless of race, color, religion, creed, political ideas, sex, gender identity, sexual orientation, age, marital status, veteran’s status, service in the uniformed services as defined by state and federal law, physical or mental disability, national origin or ancestry except as authorized by law. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs, as required by federal and state laws.

FVCC BOARD POLICY: The FVCC Board Policy Manual is available to review at https://www.fvcc.edu/about/board-administration/board-of-trustees/board-policies

REASONABLE ACCOMMODATIONS FOR PERSONS WITH DISABILITIES: FVCC provides reasonable accommodations upon request to qualified individuals with disabilities during all phases of employment including the application and selection process. No applicant will be penalized as a result of such a request.

VETERANS' PREFERENCE ACT: Preference applies in hiring and provides a uniform method by which special consideration is given to qualified Veterans. Veterans’ Preference laws do not, however, guarantee Veterans a job, nor do they give Veterans’ preference in internal actions such as promotion, transfer, reassignment, and reinstatement. Applying for a preference is voluntary and that all information related to a preference is confidential and used only during the hiring process; the information will be maintained in a separate confidential file. To claim Veterans' Preference, you must complete the Veterans' Preference Form (form is available at https://www.opm.gov/forms/pdf_fill/SF15.pdf) and email it along with document(s) that verify your eligibility for employment preference to [email protected]. Claims for Veterans' preference must be received by Human Resources prior to position closing date.

WINDFALL ELIMINATION PROVISION: Based on the Windfall Elimination Provision, FVCC employment may not be covered by Social Security. To learn more about the Windfall Elimination Provision click https://www.ssa.gov/pubs/EN-05-10045.pdf.

Qualifications