Digital Marketing and Communications Manager

The Digital Marketing and Communications Director is a versatile, hands-on digital communications professional responsible for graphic design, website management, along with supporting marketing communications, email marketing, and performance analytics. The person in this role works largely independently, coordinating with the Director on shared social media and website initiatives. The ideal candidate is a self-directed, creative professional who can move fluidly between strategic planning and independent execution.

Key Responsibilities

Brand & Design

• Create graphic design assets for internal marketing/branding initiatives and client-facing materials
• Maintain brand consistency across all internal and external communications

Website & CMS

• Manage and update the company website using WordPress and Elementor
• Work with other third-party CMS platforms as needed

Digital Advertising & Analytics

• Manage digital ad campaigns using Google Ad Manager (GAM)
• Manage and optimize campaigns through Meta Business Suite
• Analyze performance using Google Analytics, Meta Analytics, streaming data, and other reporting tools to inform strategy and demonstrate ROI

Marketing Strategy & Execution

• Develop and execute overall marketing strategy in alignment with organizational goals, including promoting our services to potential clients
• Plan and manage integrated marketing campaigns across multiple channels

Email & Lead Generation

• Build, manage, and optimize email newsletter campaigns
• Develop and execute lead generation strategies and track conversion performance

Networking

• Engage in community networking events

Qualifications

• Bachelor’s degree in marketing, Communications, Graphic Design, or a related field (or equivalent experience)
• 5+ years of experience in marketing, communications, or a related role
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)
• Hands-on experience with WordPress, Elementor, and other CMS platforms
• Experience managing campaigns through Google Ad Manager and Meta Business Suite
• Strong understanding of analytics platforms (Google Analytics, Meta Analytics, streaming/viewership data)
• Experience with email marketing platforms and lead generation strategy
• Excellent written and verbal communication skills
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Creative thinker with strong attention to detail

Preferred Qualifications

• Experience working with both internal stakeholders and external clients
• Familiarity with marketing automation and CRM tools
• Experience in broadcast or communications

EOE

We are committed to ensure fair and equal treatment for everyone we employ and as such, we are a proud Equal Opportunity Employer. We value diversity and believe employment, training, and promotional opportunities should be available to all persons without regard to race, color, gender (including gender nonconformity, gender identity, status as a transgender individual, and sexual orientation), sex (including pregnancy), age, religion, national origin, ethnicity, physical or mental disability, genetic information, political affiliation, protected veteran status or membership in the armed services, or any other consideration that is protected by applicable federal, state, and local law.