Digital Demand Generation Manager

Overview

Digital Demand Generation Manager

📍 Location: Remote, USA 💻 Work Arrangement: Remote

The Digital Demand Generation Manager is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance, utilizing a range of marketing levers including digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration. The Digital Demand Generation Manager is accountable for pipeline performance, forecasting, optimization, and revenue impact. This position collaborates closely with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, and Campaign teams to drive measurable business outcomes.

Demand Strategy & Pipeline Ownership

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives.
• Own demand strategy for assigned regions, industries, or market segments.
• Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities.
• Monitor pipeline health and recommend actions to improve performance and conversion rates.
• Operate with accountability for measurable pipeline contribution and business outcomes.

Campaign & Program Execution

• Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
• Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks.
• Leverage AI-enabled tools and automation to improve efficiency, scale, and performance.
• Activate marketing tactics across the buyer journey to generate and accelerate opportunities.

Sales & Revenue Team Alignment

• Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities.
• Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
• Establish strong alignment around target accounts, campaign follow-up, and pipeline progression.

Cross-Functional Partnership

• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance.
• Translate business priorities into integrated marketing plans and coordinated execution.
• Influence stakeholders and align teams around shared pipeline goals.

Performance Measurement & Optimization

• Establish KPIs and reporting frameworks to measure demand generation effectiveness.
• Analyze campaign, audience, and pipeline performance to identify optimization opportunities.
• Present insights and recommendations to sales and marketing leadership.
• Drive continuous improvement through testing, experimentation, and data-driven decision making.

Minimum Qualifications

• Bachelor's degree or equivalent experience.
• Five or more years of B2B marketing experience.
• Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales to achieve pipeline and revenue goals.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies.
• Strong communication, project management, analytical, and stakeholder management skills.
• Experience leveraging AI and automation tools to improve marketing effectiveness preferred.

Pay Transparency

The compensation range for this role is $145,000 – $165,000. Actual compensation will be determined based on experience, qualifications, and other job-related factors in accordance with applicable laws.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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About Hyland Life

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.