Digital CRM Marketing Campaign Manager

Digital CRM Marketing Campaign Manager

Full-Time | Marketing | Atlanta, GA

About the Role

Journey Connected Data is seeking a results-driven Digital CRM Marketing Campaign Manager to own both CRM management and the strategy, execution, and optimization of digital marketing campaigns. This role is responsible for maintaining CRM health while turning customer data into high-performing, targeted campaigns that drive engagement, pipeline, and revenue.

The ideal candidate has hands-on experience managing Zoho CRM and executing campaigns in Zoho and ActiveCampaign while aligning marketing automation with sales and business goals.

Responsibilities

• Own day-to-day CRM management, including data hygiene, segmentation, workflows, and reporting
• Develop and execute end-to-end digital marketing campaigns using CRM and marketing automation tools
• Build, manage, and optimize campaigns within Zoho CRM and ActiveCampaign
• Design and manage automated customer journeys, lead nurturing, and lifecycle campaigns
• Partner with sales and cross-functional teams to align CRM processes, lead flow, and campaign strategy
• Monitor campaign performance, analyze results, and optimize for conversion and engagement
• Optimize email open rates and click-through rates through structured A/B testing
• Maintain accurate reporting, attribution, and dashboards for marketing and sales insights
• Ensure CRM integrations, automations, and processes are functioning efficiently
• Test, iterate, and improve messaging, workflows, and automation strategies

Requirements

• 2+ years of experience in CRM management, digital marketing, or marketing automation roles
• Hands-on experience with Zoho CRM and ActiveCampaign
• Strong understanding of CRM architecture, lead management, and customer lifecycle marketing
• Experience with segmentation, automation, A/B testing, and performance analytics
• Ability to translate CRM and campaign data into actionable insights
• Strong communication, organization, and project management skills

Preferred Qualifications

• Experience managing CRM integrations and data synchronization
• Experience in B2B/B2C or performance-driven marketing environments