Digital Copywriter

Help shape the digital experience for millions of RACQ members and customers.

As Digital Copywriter, you will lead the creation and optimisation of member-focused digital content and influence cross-functional teams across Marketing, Digital, Product and Project functions as part of a major website transformation initiative.

At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

About the role

Join a major digital transformation project and play a key role in shaping RACQ's online customer experience. As our Digital Copywriter, you'll create engaging, member-focused content that drives conversion, enhances usability and ensures consistency across RACQ's digital platforms.

• Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.
• Partner with project, product, marketing and digital teams to translate business objectives into clear, effective web content.
• Lead content audits and stakeholder workshops to improve content quality, consistency and performance.
• Champion RACQ's tone of voice, content governance framework and digital content standards across the business.
• Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

About you

We are seeking a candidate who is a confident writer, strong collaborator and natural problem-solver. You will be comfortable working with stakeholders across RACQ, using insight and best-practice digital content principles to produce copy that is clear, accessible, accurate and member focused. This is an excellent opportunity to apply your digital writing expertise in a collaborative team environment and contribute to meaningful improvements across RACQ’s digital channels.

• Degree in Communications, Marketing, Design, Journalism or a similar tertiary qualification, or equivalent experience deemed suitable.
• 3–5 years’ relevant experience in digital content, communications, marketing, journalism or similar.
• Excellent written communication skills, with the ability to write engaging copy with accurate spelling and grammar.
• Experience writing varied corporate content to brand guidelines and member segments, including emotionally engaging content.
• Knowledge of effective communication and interaction principles for electronic media, including web constraints and interactive writing.
• Good understanding of SEO, AEO/GEO, web usability, content strategy and content conversion goals.
• Strong organisational skills and the ability to work independently and as part of a small team.
• Advanced interpersonal skills to build stakeholder relationships across management levels and resolve issues effectively.
• Experience working in a corporate, agile or consulting environment is desirable.
• Experience with personalised content and content management using Adobe Experience Manager or a similar enterprise CMS is desirable.

Why join RACQ?

RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you’ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive. Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ

Why you’ll love working at RACQ

At RACQ, we support your work, wellbeing and career through benefits that matter.

• Free RACQ roadside assistance from day one Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.
• Exclusive employee discounts Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.
• Wellbeing that goes beyond the basics Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.
• Flexibility that works for real life Our weFLEX approach supports balance, performance and collaboration—whether you’re working from home, the office, or a mix of both.

Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits

Ready to apply to do good stuff daily?

Successful candidates will be asked to complete background checks to progress their application.

Adjustments & Support

We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to [email protected] for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process

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