Digital Content and Communications Creator
Empower Family GroupAbout Us:
Empower Family
Group are a provider of child-focussed services across the Southwest. Founded
by Foster Carers, we have created a stable, high performing care environment
with a strong reputation locally. With several children’s residential and
supported living homes, an alternative education provision and an experienced
Foster Carer network, we are also building our outreach services to enhance our
presence in the community. Empower is on a journey of transformational change
as each of our services develop and grow over the next couple of years.
Our Mission? To
open our homes and our hearts to every young person. That’s why we exist. We
believe that every child matters and deserves care that is empowering,
collaborative, and transformative. Our services support children and young
people to find and thrive in loving homes, access quality education, overcome
challenges, and cope with crises.
Our Values?
Empowering Care. Working Together. Leading and Learning. Those are the Empower
Family Group values, and we are committed to bringing them to life through
everything we do. We want to create a nurturing, world class place to live,
learn and work.
About the
Role:
This role is
part of our HR, IT & Maintenance team, we’re a friendly bunch and we are
now looking for someone to help shape our digital content and internal
communications strategy. This is also a hands-on, roll-your-sleeves-up role
that does blend operating practically and strategically, though you will have
full support with the latter. The beauty of this role is that it will carry
meaningful influence and will involve regular travel to our homes and sites, so
a full driving license is essential.
Our Digital
Content & Communications Creator will also play an important part in
supporting our recruitment fairs for new employees and new foster carers, from
identifying potential shows and events of interest to owning our current fairs
management, speaking with prospective carers and supporting the follow-up of
their interest and recruitment. Internally, you will seek out the great news
stories happening every day, grow our social media following and develop our
internal communications tone, cadence and frequency as we seek to connect our
employees to our growth strategy and mission across all our channels.
You will also
partner with our services to take a lead on the organisation of employee events, such as our annual family fun day and Christmas parties, as well as have a
presence at their service meetings. So, if you’re a strong organiser who loves
to see the moments of joy as your hard work comes into fruition, this could be
the role for you.
Other duties
associated with this role include;
● Creating
engaging, accessible and audience-focused content across a range of channels,
including websites, social media, newsletters, publications, video content and
promotional materials.
● Delivering
public relations activities and communications that strengthen Empower’s
reputation and visibility.
● Manage
communications enquiries and respond to requests for information in a
professional and timely manner.
● Ensure all
communications comply with the branding, publicity and acknowledgement
requirements of Empower.
● Support and
deliver approved branding and communications.
● Monitor the
use of branding and provide advice where required.
● Produce,
schedule and manage engaging social media content that reflects the Empower
brand, values and objectives.
● Review,
update and maintain website content and other digital platforms to ensure
information is current, accessible and engaging in partnership with our IT
team.
● Monitor
digital communications performance and audience engagement, providing reports
and recommendations to support continuous improvement.
● Support
community engagement activities by promoting Empower at local jobs fairs and
county shows.
● Develop and
maintain a communications calendar that engages our employees and followers.
● Monitor and
report communications activity.
Identify emerging communications opportunities, risks and issues, providing
timely advice and escalating concerns where appropriate.
Our closing
dates are a guide for when the application window should close, although we may
close the advert sooner if we can. So, we recommend you get your application in
straight away – and don’t miss the opportunity to join us!
Unfortunately,
we’re not able to provide employment sponsorship to candidates at this moment
in time.
Please note
that Empower do not accept speculative agency applications; we will only accept
applications from preferred suppliers that have been submitted to us via our
recruitment portal at the point of instruction.
Requirements
You’ll be a
natural relationship builder with a curious spirit and an appetite to get out
there and wrap your arms around our business.
You’ll be able
to develop stories into meaningful, engaging content with comprehensive
experience of social media management tools such as Hootsuite.
You will
understand how to write newsletters and press releases demonstrable from your
portfolio and may also have experience of designing and interpreting engagement
surveys and results.
Don’t have
experience of all of these things? Don’t let that put you off. You will be
working in a supportive environment committed to supporting your development.
Qualifications:
While
a relevant qualification in public relations or media-related studies would be
advantageous, we believe in lived experience over this given the practical
nature of the role.
Working Pattern:
Monday-Friday 08:30-16:30
Benefits
Empower have a
number of benefits available, with more to come…
- Blue Light Card with discounts and deals to be secured in a number of locations.
- Employee assistance programme which will give you 24/7 access to mental health support if you need it along with many other great deals
- Employee experience fund
- Refer a friend scheme
- Discounts at a number of businesses on our Prockters Farm business park, including a restaurant and hairdressers
- Company events including an annual family fun day for you and your family to enjoy
- Free mortgage advice
- Free parking