Demand Generation Manager (Content and Growth)

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Job Summary

Demand Generation Manager (Content & Growth)

Build the marketing engine. Create the story. Drive the growth.

FORGE isn't looking for someone to simply run campaigns—we're looking for someone to build the growth engine behind them.

As our Demand Generation Manager, you'll operate as a Growth Marketing Manager, owning the strategy, execution, and content that turns business priorities into pipeline. From shaping messaging and creating compelling marketing assets to launching multi-channel campaigns and optimizing performance, you'll have end-to-end ownership of how we attract, engage, and convert buyers.

This is a hands-on builder role for someone who thrives on creating, testing, and improving. You'll wear multiple hats—campaign strategist, content creator, storyteller, and growth marketer—working closely with Sales, Product, and Marketing to bring ideas to life and deliver measurable business results.

One day you might be writing the landing page for a new product launch. The next, you're building an AI-powered email campaign, creating a product explainer video, developing sales enablement content, or analyzing campaign performance to improve conversion rates. If you enjoy turning ideas into action and seeing the direct impact of your work, you'll feel right at home here.

AI is an essential part of how we work. We believe the best marketers use AI to move faster, uncover insights, improve quality, and spend more time solving meaningful problems. If you're excited about leveraging AI to create smarter campaigns and better buyer experiences, you'll have the opportunity to help shape how modern marketing is done at FORGE.

What You'll Build

As our Demand Generation Manager, you'll own the marketing programs and content that fuel growth. You'll:

Build and execute integrated demand generation campaigns across email, digital, webinars, outbound, social, partner, and Microsoft ecosystem channels.

Create compelling marketing assets—including landing pages, website content, product messaging, sales collateral, case studies, and campaign materials—that engage buyers and support revenue growth.

Develop clear, value-driven messaging that transforms product capabilities into stories customers understand and act on.

Partner with Sales to identify target accounts, align campaigns, and generate qualified pipeline.

Optimize the buyer journey by improving conversion rates from lead to MQL to SQL through testing, data, and continuous refinement.

Produce and coordinate engaging product videos, including concept development, scripting, and production support.

Use AI every day to accelerate content creation, research audiences, generate campaign variations, and improve marketing performance while maintaining quality and brand standards.

Build repeatable AI-powered workflows, prompts, and processes that help the marketing team work smarter and faster.

Execute A/B testing across messaging, creative, offers, and channels to continually improve campaign performance and ROI.

Manage campaign execution within marketing automation platforms such as Dynamics 365, HubSpot, or similar platforms while partnering with Revenue Operations on lead scoring, attribution, and lifecycle management.

Support webinars, events, partner programs, and follow-up campaigns that generate engagement and pipeline.

Collaborate across Marketing, Sales, Product, and Services to continuously improve messaging, campaigns, and the customer buying experience.

What Success Looks Like

In this role, success means you will:

Build campaigns that consistently generate qualified pipeline and measurable business impact.

Create marketing content that helps prospects understand the value of FORGE and accelerates buying decisions.

Improve conversion rates throughout the marketing funnel using data, experimentation, and continuous optimization.

Increase marketing efficiency by incorporating AI into daily workflows while maintaining exceptional quality.

Strengthen alignment between Marketing and Sales through effective campaigns, messaging, and shared pipeline goals.

Continuously improve the buyer experience by delivering relevant, engaging, and high-performing marketing programs.

You're a Great Fit If You...

Love building things instead of simply managing them.

Enjoy creating both strategy and execution—not just one or the other.

Can translate technical products into messaging that resonates with customers.

Use AI as part of your everyday workflow to create smarter, faster, and more effective marketing.

Are energized by data, experimentation, and continuous improvement.

Thrive in a collaborative, fast-moving environment where your work has visible business impact.

Qualifications

Required

4–7 years of experience in Demand Generation, Growth Marketing, or B2B SaaS Marketing.

Proven success executing integrated, multi-channel demand generation campaigns.

Strong content creation skills, including writing, positioning, and digital asset development.

Experience building landing pages, campaign assets, and customer-facing marketing content.

Analytical mindset with the ability to interpret data and optimize campaign performance.

Demonstrated experience using AI tools to improve marketing execution, content creation, and productivity.

Preferred

Experience within ERP, construction technology, or the Microsoft ecosystem.

Familiarity with web CMS platforms, video production tools, and design software.

Experience building AI-assisted workflows, automations, or prompt libraries that improve team efficiency.

Location

Remote, with preference for candidates located near Milwaukee, WI; Minneapolis, MN; or Fargo, ND.

Job Description

Demand Generation Manager (Content & Growth, FORGE)

Position Summary

The Demand Generation Manager drives pipeline growth for FORGE through hands-on campaign execution and the marketing content that supports those campaigns. This is a builder role rather than a pure campaign-activation role. We are looking for someone who is just as comfortable launching multi-channel campaigns as they are creating the websites, messaging, collateral, and content that make those campaigns succeed.

You will work with Sales, Product, and Marketing leadership to turn business priorities into pipeline-generating campaigns and strong buyer experiences, owning both execution and content output. We expect AI to be a core part of how you work. This role uses AI tools daily to move faster, raise the quality of campaigns and content, and free up time for higher-value thinking.

Key Responsibilities

Demand Generation and Pipeline Creation

• Run multi-channel campaigns (email, digital, webinars, outbound sequences) aligned to FORGE priorities
• Generate Marketing Qualified Leads (MQLs) and pipeline through targeted campaigns
• Work with Sales to align on target accounts, segments, and conversion goals
• Improve funnel performance (Lead to MQL to SQL) to lift conversion and pipeline velocity

Content Creation and Marketing Asset Development

• Own creation of campaign-critical marketing assets, including:
• Landing pages and website content
• Sales collateral such as pitch decks, one-pagers, and case studies
• Product messaging and positioning content
• Explainer and product videos, covering concepting, scripting, and production coordination
• Turn product capabilities into clear, value-driven messaging
• Iterate on content based on performance data, sales feedback, and conversion metrics
• Produce high-quality assets in-house, reducing reliance on external or upstream content teams

Using AI to Improve Speed and Quality

• Use AI tools as a standard part of daily work to draft, edit, and refine copy, creative, and campaign assets
• Apply AI to research audiences, generate test variations, and speed up production without lowering quality
• Build prompts, templates, and repeatable AI-assisted workflows that help the wider team produce better work in less time
• Review and fact-check AI output so everything that ships meets brand, accuracy, and quality standards
• Stay current on new AI tools and bring practical ways to apply them into the marketing process

Campaign Strategy, Execution, and Optimization

• Plan, build, and launch integrated campaigns across digital, social, partner, and Microsoft ecosystem channels
• Run A/B tests and optimize messaging, offers, and channel performance
• Use data and feedback loops to keep improving campaign ROI

Revenue Operations and Funnel Management

• Use marketing automation platforms (Dynamics, HubSpot, and similar) to execute and track campaigns
• Manage lead flow, scoring, and lifecycle tracking together with RevOps
• Maintain accurate attribution, reporting, and visibility into pipeline impact

Events, Programs, and Channel Activation

• Support the execution of events, webinars, and partner-driven campaigns
• Own pre- and post-event campaign content and follow-up sequences
• Activate campaigns across strategic channels, including the Microsoft ecosystem, partners, and industry outlets

Cross-Functional Collaboration

• Partner with Sales, Product Marketing, and Services to align on messaging and campaigns
• Turn field feedback into stronger campaigns and content
• Contribute to ongoing improvement of marketing workflows and performance

Qualifications

Required:

• 4 to 7 years in Demand Generation, Growth Marketing, or B2B SaaS Marketing
• Proven experience executing campaigns across multiple channels
• Strong content creation skills, whether in writing, positioning, or digital asset creation
• Hands-on experience building landing pages, campaign assets, or marketing content
• Analytical mindset with the ability to optimize based on data
• Comfortable using AI tools daily, with a track record of applying them to work faster and produce better results

Preferred:

• Experience in ERP, construction tech, or the Microsoft ecosystem
• Familiarity with video content tools, web CMS platforms, or design tools
• Experience building AI-assisted workflows, prompts, or automations that improve how a marketing team works

Worker Type

Regular

Number of Openings Available

1

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