Demand Generation Manager - AWS

As one of the world’s largest IT distributors, we're not just distributing technology, we're shaping the future for our partners and their customers.

Due to ongoing growth in our business, we now have a great opportunity for a Demand Generation Manager.

In this role, you will be the operational owner of Tech Data’s end user demand generation engine — a program through which Tech Data generates qualified sales opportunities directly with end user customers on behalf of its AWS partner community.

You will work closely with lead generation agency to create the pipeline in the market and hand those opportunities directly to partners to own and close.

Key Responsibilities of this role include:

• Work with the AWS Business Unit Manager to align demand generation activity to partner capacity, sector priorities, and AWS go-to-market themes
• Define and maintain qualification standards for leads generated through the engine — ensuring that what is handed to partners meets an agreed quality threshold before handoff
• Serve as the primary point of contact for the lead generation agency — owning the day-to-day relationship and ensuring clear, consistent communication across all campaigns
• Brief the agency on campaign requirements: target sector, partner profile, ideal customer profile, qualification criteria, messaging framework, and volume expectations
• Assess partner readiness for entry into the demand engine — evaluating AWS Practice Lead availability, APN Customer Engagements Program (ACE) capability, delivery capacity, and commercial responsiveness before onboarding.

To be successful in this role, you will need the following skills, experience and knowledge:

• 4–6 years of experience in B2B demand generation, inside sales management, or channel program management within the technology sector
• Demonstrated experience managing an external agency or vendor relationships
• Experience managing a pipeline of opportunities across a partner or customer portfolio
• Strong understanding of the B2B technology channel and how reseller or partner businesses operate commercially
• Confidence and presence to hold partners and agencies accountable
• Excellent written and verbal communication skills
• Highly organised with strong attention to detail
• Proficient with CRM tools (e.g. HubSpot / Salesforce)
• Experience working with or within the AWS partner ecosystem is highly regarded
• Familiarity with AWS programs would be an advantage.
• Experience working within the IT distribution or vendor channel with responsibility for partner enablement, pipeline management, or partner marketing
• Understanding of cloud migration, managed services, or GenAI solution selling in the ANZ market
• Experience in a role where you have held third parties — agencies, partners, or vendors — accountable to commercial agreements

What's on offer

Besides offering a very competitive remuneration package, we also offer:

• Great team culture
• On site parking and close to Metro station (Sydney based)/ city location (Melbourne)/ home office (Brisbane)
• Great learning opportunities to grow professionally and personally through dedicated learning platforms, our education assistance program, focused individual development plans and from your co-workers
• Flexible work hours within a hybrid work environment
• Paid parental leave scheme including options to ramp up your hours back to your role, a great program that we are especially proud of
• Strong reward and recognition programs.

If you are seeking a new role or opportunity to further grow your sales and/ or business management career within an organisation that truly values and embraces individuals from diverse backgrounds, then we look forward to hearing from you soon.

At Tech Data, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.