Demand Generation Champion - Americas

Summarised Purpose Of The Job

The Demand Generation Champion leads Syspro's demand generation and field marketing efforts across North America and Canada, owning new logo acquisition, competitive displacement, and pipeline growth in the company's primary growth market.

The person in this role sets bold pipeline targets alongside Sales Americas, deploys integrated campaigns (ABM, digital, paid, field events, partner activations), and leads competitive positioning against mid-market ERP rivals like Epicor and Acumatica. They direct an Agentic AI SDR for AI-powered outreach and nurture, act as a true revenue partner to sales by tying marketing investment to pipeline stage and deal velocity rather than vanity metrics, and build Syspro's brand presence through industry events, user groups, and influencer relationships.

The role also manages channel and partner marketing, leverages global Marketing functions for local impact, and owns the Americas marketing budget with pipeline yield as the primary success measure, reporting results to the CMO and senior leadership.

Minimum education

• Bachelor’s degree in Marketing, Business, or a related field

Beneficial qualifications

• Certifications in digital marketing, ABM, AI tools, or revenue operations; demonstrated ongoing learning in Agentic AI and marketing technology

Minimum experience

• 5+ years in demand generation, growth marketing, or regional B2B marketing in a technology company, with at least 2 years in a leadership or senior individual contributor role
• Demonstrated track record of building pipeline from scratch in a high-growth or unicorn environment with evidenced double-digit revenue growth

Beneficial experience

• Background or knowledge in manufacturing and/or distribution
• Experience competing against mid-market ERP players such as Epicor or Acumatica; hands-on experience with ABM platforms, marketing automation, and CRM tools (HubSpot, Salesforce)
• Experience with AI-powered sales and marketing tools

Special skills and knowledge

• Practical command of modern AI tooling: LLMs, agent frameworks, prompt design and APIs
• Reads a customer's data landscape and operational context quickly and designs solutions that fit it
• Translates operational problems into technical solutions and explains them to any audience
• Bias for building: prototypes fast, iterates on feedback and ships working tools in live environments
• Comfortable with ambiguity and ownership; energised rather than unsettled by a role without a template
• Handles customer data with care: confidentiality, security and responsible use throughout

Key Responsibilities

• Sets and drives bold pipeline targets for Americas, building an always-on prospecting engine in close partnership with Sales Americas to achieve MAL, MQL, and SQL conversion ratios and hit regional revenue goals.
• Deploys integrated demand generation campaigns — ABM, digital and paid, guerilla tactics, field events, and partner activations — generating measurable new logo pipeline; collaborates with the Demand Generation Champion (International) on global campaign frameworks and adapts for local market impact.
• Owns new logo acquisition end-to-end, leading competitive intelligence and displacement strategy against mid-market ERP players (Epicor, Acumatica) and shaping positioning for manufacturing and distribution decision-makers.
• Orchestrates the Agentic AI SDR as an autonomous team member, deploying AI-powered marketing workflows across the full buyer journey for personalised outreach, lead nurture, and pipeline progression at scale.
• Acts as a revenue partner to Sales Americas — present in the sales process, aligning marketing investment directly to pipeline stages, deal velocity, and close rates, with no reliance on vanity metrics.
• Builds Syspro’s brand presence in the Americas by sourcing industry influencers and representing Syspro at industry events, user groups, advisory boards, and customer forums where mid-market manufacturing and distribution buyers make decisions.
• Leverages Syspro’s global Marketing functions (Events, Webinars, Partner/Channel, Product Marketing, PR, Brand, Analyst Relations, Creative) with regional intent and maximum local impact.
• Leads channel and partner marketing across Americas in conjunction with Global Partner Marketing, turning resellers and technology partners into active pipeline contributors.
• Manages the Americas marketing budget with commercial rigour, making data-driven investment decisions with pipeline yield as the primary measure, and reports pipeline contribution, campaign effectiveness, and regional growth KPIs to the CMO and senior leadership with Board-level readiness.