Customer Lifecycle Strategy Manager

Job Requisition ID #

26WD100597

Position Overview

Join our Lifecycle Marketing team within Digital and eCommerce (DEC), a dynamic group spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints, to improve acquisition, conversion, adoption, expansion, and renewal rates.

This is an exciting opportunity for a data-driven marketer. You will combine your scientific curiosity with your flair for designing targeted experiences to deploy scalable, AI-amplified strategies that deliver customer value and growth. You will report to the Director, Lifecycle Marketing. You will work remote. You will work remote.

Responsibilities

• You will manage the strategy for targeted lifecycle marketing experiences that address top renewal risks and growth opportunities across the customer lifecycle

• Design, deliver, and improve targeted experiences that drive key leading indicators for each lifecycle stage, acting as strategic lead and project manager for cross-team experience deployments

• Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences

• Turn insights into market-facing activity, and connect tactical activities with the business objectives and customer needs they support

• Design and run experiments with an experimentation mindset, prioritizing quick learning cycles and valuing experimentation over confirmation

• Examine current experience effectiveness against team core metrics, and suggest AB tests and opportunities that would drive the biggest impact on adoption, expansion, and retention

• Operationalize AI and agentic lifecycle marketing motions, while keeping strategic experiment design, cross-functional partnership building, and interpretation of inconclusive data human-led

• Produce presentations and report-outs for senior partners across your portfolio of projects, covering project purpose and goals, success measures, timeline, and important results

Minimum Qualifications

• 5+ years of in-house marketing experience, preferably in a B2B SaaS company

• Broad and deep experience in data-driven marketing experience design and activation, with a demonstrated track record of increasing customer adoption, product usage, and engagement

• Must be in your element reviewing and understanding complex, multi-relational customer data sets

• Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses

• Experience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights

• Experience working with or contributing to process design requirements for marketing and customer success systems, such as customer data platforms, journey orchestration, marketing automation, and analytics

• Experience applying, or a strong interest in applying, AI and agentic workflows to lifecycle marketing, including personalization, content generation, and analytics

• Ownership mindset with the ability to work independently against goals, managing a project from inception to delivery across a large partner group

• Strong written and verbal skills, and the ability to influence and succeed in a matrixed organization

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.

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