Customer Lifecycle Manager

As our highly valued Customer Lifecycle Manager based in Brisbane or Sydney, your role will develop and deliver lifecycle marketing strategies that drive customer activation, engagement, retention and advocacy, while leading the customer communication strategy for one of the Bank's largest digital transformation programs.

This is a 12 month max term contract.

You'll make an impact by:

• Developing lifecycle marketing strategies that drive customer activation, engagement, retention, advocacy and product adoption
• Leading the customer communication and contact strategy for the Bank's Digital Banking Project, ensuring customers are supported through the transition to a new digital banking experience
• Designing and optimising customer journeys across email, SMS, push notifications, in-app messaging, direct mail, phone and emerging channels
• Using customer insights, behavioural data and segmentation to deliver personalised communications that improve customer and commercial outcomes
• Driving a test-and-learn culture through experimentation, optimisation and continuous improvement across lifecycle campaigns
• Monitoring campaign performance, providing actionable insights and making data-driven recommendations to improve engagement and return on investment
• Partnering across Marketing, Digital, Technology, Enterprise Delivery, Customer Experience and Analytics to deliver connected customer experiences
• Acting as the lifecycle marketing subject matter expert, influencing stakeholders and helping shape enterprise customer communication strategies

Do things differently with us

This is more than a CRM or campaign management role. You'll play a pivotal role in one of the Bank's most significant customer transformation initiatives, ensuring every customer communication is timely, relevant and supports a seamless digital experience.

Working across Marketing, Technology, Enterprise Delivery and Customer Experience, you'll bring together strategy, customer insight and commercial thinking to design lifecycle programs that genuinely influence customer behaviour. You'll have the opportunity to shape how millions of customer interactions are planned, delivered and optimised.

If you're passionate about combining data, creativity and customer insight to deliver meaningful experiences that drive measurable business outcomes, you'll thrive in this role.

To succeed in this role, you will have:

• Demonstrated experience in customer lifecycle marketing, CRM, retention or growth marketing
• Proven success designing and delivering lifecycle programs that drive measurable customer and commercial outcomes
• Experience developing customer journeys, segmentation strategies and personalised communications across multiple channels
• Strong analytical capability, with experience using customer and behavioural data to inform decision-making and optimise performance
• Experience leading customer communication strategies for large-scale business or digital transformation initiatives
• Strong stakeholder management skills, with the ability to influence and collaborate across Marketing, Technology, Digital, Data and Enterprise Delivery teams
• Experience working with marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign or similar
• A passion for experimentation, continuous improvement and evidence-based decision making
• Tertiary qualifications in Marketing, Business or a related discipline
• Experience within banking, financial services, insurance or another regulated industry (highly desirable)

Why Great Southern Bank?

Whatever your role with us, you’ll be part of a force for good. We’re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you’ll also enjoy a range of fantastic benefits, some examples include:

• Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.
• Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
• Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more!

Imagine working for a bank that truly helps people. You can.

Questions? Please contact our Talent Acquisition team at [email protected]

At Great Southern Bank, we’re building a workplace where everyone belongs. We value diverse backgrounds, cultures, abilities and experiences - including Aboriginal and Torres Strait Islander peoples, veterans, people with disability, and the LGBTQ+ community - because it makes us stronger for our people, customers and communities. Through flexible working, collaboration and fair, inclusive decision-making, we empower our people to do their best every day.

We

move with purpose, are curious about what’s next, remain focused on what

matters most, and are always ready to find smarter ways to help our customers

and communities thrive. Our people bring energy and initiative to a

fast-changing environment, making thoughtful decisions that balance doing good

for our customers with driving sustainable success for our business. If you

enjoy working in a place where priorities evolve, ideas are valued, and every

action contributes to something bigger, you’ll feel right at home here at Great

Southern Bank.