CRM Specialist - PRAVANA & Zotos Professional

About this Position

At Henkel, you’ll be part of an organization that’s shaping the

future through innovation, sustainability and collaboration. With our trusted

brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our

cutting-edge technologies, you’ll have countless opportunities to explore new

paths and grow.

This position is with our Consumer Brands business unit – where we

empower our employees to bring the best Laundry & Home Care and Hair

products to people around the world.

Dare to learn new skills, advance in

your career and make an impact at Henkel.

Position Summary

The CRM Specialist is responsible for executing PRAVANA and Zotos Professional's email, social forums, and customer retention programs. Acting as the voice of the brand, this role develops engaging communications, including direct responses, that strengthen relationships with professional stylists and end consumers, support customer acquisition and retention, and drive engagement across the CRM ecosystem. The ideal candidate combines strong communication and organizational skills with a deep understanding of the professional and consumer beauty industry and the needs of both salon professionals and at-home colorists.

What You'll Do

• Develop and coordinate CRM content, messaging, and campaign calendars to support product launches, promotions, education, and brand initiatives across the CRM ecosystem including but not limited to emails, blogs, and PRAVANA Facebook Forum
• Partner with Brand Marketing, Digital, Education, Creative, and Sales teams to ensure CRM programs align with broader marketing objectives
• Write, review, and optimize professional hairdresser and end consumer-facing communications that reflect the PRAVANA and Zotos Professional brand voice
• Monitor campaign performance and leverage insights to improve engagement, retention, and conversion
• Support customer journey development, automated flows, and loyalty or retention initiatives
• Serve as an advocate for the professional stylist community by incorporating hairdresser feedback, industry trends, and salon insights into CRM communications, including the PRAVANA Facebook forum
• Assist with database management, list hygiene, and CRM best practices

What makes you a good fit

• 3+ years of experience as a colorist
• Licensed hairstylist required with vast experience as a colorist behind the chair
• Experience in CRM, email marketing, digital marketing, customer engagement, or a related field preferred, bonus points if familiar with Attentive
• Preferred experience in community management platforms
• Strong copywriting, editing, communication, and organizational skills
• Detail-oriented with the ability to manage multiple projects and deadlines simultaneously
• Ability to work well in a cross-functional team environment
• Passion for hair, education, and building relationships with professional stylists

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The

salary range for this role is $80,000.00 and $100,000.00. This range represents the

good-faith minimum and maximum wages the Company reasonably expects to offer

for this role at the time of posting. In addition to base salary, this

position may be eligible for incentive pay or other forms of compensation, as

applicable. The Company also offers a comprehensive benefits package as

described above. Actual compensation will be based on factors such as the

candidate’s skills, experience, education, training, and work location. This

posting is intended to comply with all applicable state and local pay

transparency laws.

Henkel

does not accept unsolicited resumes from search firms or employment agencies.

Unsolicited referrals and resumes are considered Henkel property and therefore,

Henkel will not pay a fee for any placement resulting from the receipt of an

unsolicited referral.

At

Henkel, we come from a broad range of backgrounds, perspectives, and life

experiences. We believe the uniqueness of all our employees is the power in us.

Henkel is an equal opportunity employer. We evaluate qualified applicants

without regard to race, color, religion, sex, age, national origin, disability,

veteran status, genetic information, and other legally protected categories.