CRM Manager

About the Role

We're looking for a CRM Manager who is equal parts strategist and project manager. This person will own our customer relationship, email, and SMS marketing programs end-to-end, keep cross-functional projects moving, and work closely with outside vendors to execute campaigns. This role also provides light support on our Shopify site as needed, so familiarity with e-commerce platforms is a plus. We need someone who takes full ownership of their initiatives, communicates proactively, and drives projects to completion without needing to be chased.

Key Responsibilities

CRM, Email & SMS Marketing

• Own the strategy, calendar, and execution of email and SMS marketing campaigns (promotional, lifecycle, transactional, and automated flows)
• Manage the relationship with our email and SMS marketing platform(s)/vendors, serving as the main point of contact for troubleshooting, optimization, and new feature rollout
• Build, segment, and maintain customer lists and audiences (email and SMS) to support targeted campaigns
• Grow and manage SMS subscriber lists through compliant opt-in strategies and on-site/checkout sign-up integrations
• Monitor and report on key CRM metrics across email and SMS (open rates, click-through, conversion, list growth, opt-out/churn) and use insights to improve performance
• Maintain data hygiene and ensure CRM data integrity across systems
• Develop and refine customer segmentation and lifecycle strategies across email and SMS (welcome series, abandoned cart, win-back, loyalty, flash sales, etc.)
• Ensure email and SMS marketing practices comply with relevant regulations (CAN-SPAM, TCPA, GDPR, etc.)

Project Management

• Manage timelines, deliverables, and priorities across marketing and CRM initiatives
• Coordinate cross-functionally with design, content, e-commerce, and external vendors to keep projects on track
• Set up and maintain project tracking systems, ensuring visibility into status, blockers, and deadlines
• Proactively identify risks or delays and resolve them before they impact launch dates
• Run project check-ins and status updates with stakeholders

Shopify Support

• Assist with routine Shopify site maintenance, updates, and troubleshooting as needed
• Support product page updates, promotional setup, and campaign landing pages tied to CRM initiatives
• Coordinate with the Shopify developer on projects that intersect CRM/email/SMS and the storefront (e.g., pop-ups, sign-up forms, personalization)

Required Qualifications

• Proven experience managing CRM, email, and SMS marketing programs (e.g., Klaviyo, Attentive, Postscript, Mailchimp, HubSpot, or similar platforms)
• Strong project management skills with experience juggling multiple concurrent initiatives
• Experience managing external vendor relationships
• Comfortable working with customer data, segmentation, and basic reporting/analytics
• Excellent written communication skills for both customer-facing copy (email and SMS) and internal coordination
• A self-starter mentality. Someone who takes ownership, follows through, and anticipates needs rather than waiting for direction
• Highly organized with strong attention to detail

Preferred Qualifications

• Familiarity with Shopify (basic product/content management, apps, or theme editor)
• Experience with project management tools (Asana, Monday.com, Trello, etc.)
• Background in e-commerce or retail marketing
• Basic HTML/CSS knowledge for email template edits
• Experience with A/B testing and campaign optimization across email and SMS

What Success Looks Like

• Email and SMS campaigns are planned, executed, and optimized on schedule with measurable performance gains
• Vendor relationships run smoothly, with issues resolved quickly and proactively
• Cross-functional projects stay on track, with clear communication and minimal missed deadlines
• Stakeholders trust this role to manage priorities independently and flag problems before they become bottlenecks

Benefits & Compensation

• Compensation: The base salary range for this position begins at $70,000 per year; final salary offer based on experience and skillset.
• Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans.
• Retirement Savings: Plan for your future with a 401(k) savings plan featuring a company match.
• Flexible Time Off: Take the time you need with a flex PTO plan, sick time, and paid holidays.
• Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.