CRM & Lifecycle Marketing Specialist

Why join Best&Less?

Our TEAM&I values are at the heart of everything we do.

We champion Teamwork, strive for .Excellence, take Accountability, Make it Happen, and act with Integrity in everything we do.

At Best&Less, we make it easy for Aussie families to look and feel their best at great value. Our real magic is our people — we grow talent from within and celebrate success together.

Bring together customer data, technology and creativity to deliver more personalised experiences for millions of Australian families.

At Best&Less, we’re passionate about helping families look and feel their best at great value. We’re looking for an experienced CRM & Lifecycle Marketing Specialist to strengthen our customer data capabilities, enhance personalisation and help shape how we engage our Friends Club members throughout their customer journey

The Opportunity

Reporting to the Lifecycle & Loyalty Senior Manager, this is a hands-on specialist role with the opportunity to influence our CRM strategy, customer data ecosystem and lifecycle marketing programs.

You’ll use customer insights, segmentation and marketing technology to create meaningful, relevant and timely customer experiences. You’ll also work across Marketing, Ecommerce, Customer Technology, Retail Operations, Customer Care and IT to support key customer data, loyalty and personalisation initiatives.

What you’ll be doing

• Strengthen customer data capture, quality, validation and governance.
• Develop customer segmentation strategies that improve relevance, engagement and retention.
• Monitor customer and campaign performance, translating data into clear, actionable recommendations.
• Identify opportunities to enhance automated lifecycle programs and triggered customer journeys.
• Use AI and MarTech capabilities to improve personalisation, productivity and campaign performance.
• Develop testing frameworks across email, SMS, web, mobile wallet and other customer channels.
• Support email accessibility, deliverability and campaign optimisation.
• Partner with Ecommerce to create more personalised onsite customer experiences.
• Help grow Friends Club acquisition, engagement, loyalty and advocacy.
• Support customer data, privacy and technology projects, including requirements gathering, UAT and regression testing.
• Manage relationships with CRM, customer engagement and deliverability technology partners.
• Collaborate with internal stakeholders to deliver customer initiatives on time. [CRM & Life..._25Oct2026 | Word]

What you’ll bring

• Tertiary qualifications in Marketing, Digital Marketing, CRM or a related discipline.
• Hands-on experience using CRM, customer engagement or MarTech platforms.
• Experience working with customer data, data governance and database management.
• Strong knowledge of campaign creation, segmentation, automation and lifecycle marketing.
• Experience using business intelligence and reporting tools such as Power BI.
• Understanding of email deliverability, accessibility and campaign optimisation.
• Confidence using Google Analytics and AI-powered tools to improve efficiency and accuracy.
• Strong analytical skills with the ability to turn complex information into practical actions.
• Excellent communication, project management and stakeholder management skills.
• A commercially focused, collaborative and solutions-oriented mindset.

Experience with Emarsys, SQL, Validity Everest, Litmus or similar platforms will be highly regarded.

At Best & Less, we are all about making it easy for Australian families to look and feel their best at great value prices. We are proud of our products and prices, but we know that our magic is in our people and our culture. We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm.

Ready to apply?

If you're someone who lives and breathes social, can move fast without cutting corners, and wants to work on a brand that's genuinely going places — we'd love to hear from you.

Best & Less is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.