CRM & Lifecycle Marketing Specialist

About the Role

Super Star Car Wash is building a best-in-class marketing engine powered by customer data, lifecycle marketing, and personalization. We're looking for an CRM & Lifecycle Marketing Specialist who is hands-on, technical, and execution-focused.

This role owns the build: journeys, campaigns, coupons, segments, and HTML-based email templates. You'll work directly in the Attentive and High touch (CDP) backend day to day and be the technical hands that turn strategy into deployed, working programs.

This role is ideal for someone who enjoys building things that work, digging into platform mechanics, troubleshooting when something breaks, and steadily improving performance through testing.

Core Responsibilities

Campaign & Journey Execution

• Build and launch email and SMS campaigns and automated journeys (welcome, activation, frequency, upsell, retention, winback) in Attentive
• Build and edit HTML email templates; troubleshoot rendering issues as they arise.
• Configure and QA campaign logic, segmentation, and audience targeting
• Execute campaigns supporting promotions, launches, and key business initiatives

Coupon & Wallet Program Execution

• Build and deploy coupons and offers, including configuration in the Attentive Wallet
• QA coupon logic (redemption rules, expiration, stacking) before launch
• Monitor redemption and flag issues or anomalies

Platform Operations

• Serve as the day-to-day technical operator of Attentive (and related owned media tools)
• Maintain campaign hygiene, documentation, and organization within the platform
• Troubleshoot platform issues and escalate/coordinate fixes as needed
• Support integrations between Attentive and other systems (CDP, GA4/GTM tagging, e-commerce)

Testing & Optimization

• Set up and run A/B tests on messaging, timing, segmentation, and offers
• Monitor campaign and journey performance (engagement, conversion, revenue)
• Flag performance trends and surface optimization ideas to the Director

Cross-Functional Support

• Partner with Brand/Creative to implement on-brand lifecycle messaging
• Work with Paid Media and Analytics to keep tracking and targeting aligned across channels

Qualifications

• 2-4 years of experience in CRM, lifecycle marketing, or email/SMS marketing operations
• Hands-on experience building campaigns and journeys in a CRM/ESP platform (Attentive strongly preferred; Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot also relevant)
• Working knowledge of HTML/CSS for email template builds and troubleshooting
• Comfortable working directly in a platform backend
• Experience with coupon/offer mechanics and promo logic a strong plus
• Familiarity with customer data platforms (CDPs) or audience data integrations a plus, not required
• Strong attention to detail and QA discipline
• Comfortable managing multiple campaigns/journeys at once
• B2C experience preferred

What Success Looks Like

• Campaigns and journeys are built accurately, on time, and QA'd before launch
• Attentive platform stays organized, documented, and easy to navigate
• Coupon and wallet programs run cleanly with minimal redemption issues
• Testing cadence improves performance quarter over quarter
• Faster turnaround from brief to live campaign

Why Super Star Car Wash

Super Star Car Wash isn't just a place to get your car washed. It's where you leave your messes and stresses behind. With over 118 locations across AZ, CA, CO, and TX, we're your ultimate sidekick for top-notch car wash services that truly shine.

Since the start, we've focused on reliability, unlimited car washes, and treating our customers like VIPs. This dedication has led to super growth and welcoming more Super Star team members. We are innovative with the latest car wash tech and eco-friendly practices, while giving back to our communities through partnerships, fundraising, and charity work. Join us for clean cars and personal growth!

What We Provide

• Medical / Dental / Vision coverage
• STD, LTD and Life Insurance Options
• 401(k) with company match
• Free unlimited car washes
• Paid vacation and sick time
• Company holidays
• Employee Assistance Program
• Tuition reimbursement
• Employee Referral Program

Notice to Applicants

Super Star Car Wash is strongly committed to a philosophy of equal opportunity and fully complies with equal employment laws, ordinances and regulations for all applicants and employees. We will make reasonable accommodations to enable individuals with disabilities to apply and compete for employment opportunities for which they are qualified. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.