CRM & Lifecycle Coordinator

Responsibilities:

• Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
• Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
• Build and launch campaigns across key channels, including email, push notifications, and direct mail.
• Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
• Develop and execute ongoing testing strategies to optimize campaign performance and communications.
• Partner with BI and Insights teams to analyze and report on campaign results.
• Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
• Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
• Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary Range: $55,000 - $75,000 USD

#LI-OP1