CRM Assistant

CRM Assistant

Application Deadline: 27 September 2026

Department: Commercial

Employment Type: Full Time

Location: Manchester

Description

The CRM Assistant is a hands-on role within the CRM team, supporting the execution of CRM activity across our channels for our global audience. The team broadly works across database growth, channel execution, customer understanding and loyalty. This is a role for someone early in their CRM career who is curious, detail-oriented and eager to learn how great retention marketing is delivered. You'll be given the guidance, templates and support to succeed in the job and you'll grow your confidence and independence over time as part of a small, ambitious team with big plans.

What You’ll Do

• Use the team's core CRM systems accurately to complete day to day tasks, across channels, loyalty, reviews, event management and survey tools.
• Build and execute simple, localised campaigns by following briefs and using approved templates and brand guidelines.
• Follow the QA process accurately on every campaign, flagging obvious issues such as broken links, missing personalisation or localisation errors before they go live.
• Follow the CRM campaign calendar, attend planning meetings and inputting ideas for future activity.
• Support the health and growth of the CRM database, flagging any missing, inconsistent or inaccurate data and assisting on acquisition drives.
• Work across the loyalty scheme by building your understanding of the Adanola Rewards Club, QA-ing its journeys and carrying out tasks with support (e.g. set up of promotions).
• Follow compliance rules correctly in everything you execute.
• Produce accurate reports from agreed templates and begin to add the 'why' behind the trends being seen.
• Summarise customer feedback from reviews and simple survey results, applying the insights and test learnings you're given to future campaigns.
• Attend relevant stakeholder and vendor meetings, taking accurate notes and following up on actions.

About you

• An interest in CRM, retention or customer marketing and a genuine curiosity about customers and data.
• Able to use core systems and tools accurately, with a willingness to learn new ones quickly.
• Strong attention to detail
• A basic understanding of UK and US data compliance frameworks (GDPR, CAN-SPAM) and ASA guidelines, or the willingness to learn them fast.
• An understanding of the principles of customer lifecycle management and segmentation and why complete, accurate data matters for CRM.
• Curious about testing and optimisation and able to apply learnings from A/B tests to your work.
• Organised and reliable, able to follow a process, manage your tasks and meet deadlines.
• A collaborative team player, communicating clearly and working well with peers and vendors.
• Commercially curious and keen to understand where CRM fits into the wider business and the KPIs used to measure success (revenue, margin and basic concepts of trade).
• Committed to continuous learning, growing your capability and confidence across the CRM competencies over time.

Why Adanola?

We’re on a mission to become the go-to destination to shop your everyday uniform and we’re looking for talented, positive people to work towards this goal. As the company continues to grow at a fast pace, it’s an exciting time to be part of the journey. So, if you’re passionate, driven, and ready to make a real impact, we’d love to hear from you! Some of the benefits we offer our employees:

• Business-wide bonus structure
• Regular in office wellness events
• Private Medical Insurance
• Flexible workplace (3 days a week in our Manchester office)
• 33 days holiday (inclusive of Bank Holidays)
• Day off on your Birthday
• 50% staff discount