CRM Analyst, Strategy & Analytics

Job Summary:

Player 15 Group is the sports and entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center.

Headquartered in downtown Phoenix, Player 15 Group is driven by a culture built on passion, creativity, innovation, and care. Our people are at the center of everything we do, united by a shared commitment to create unforgettable memories for our fans, partners, and community.

We offer a fast-paced, collaborative environment where every team member contributes to the success of our teams, the experiences of our fans, and the impact we make throughout our community.

We are seeking an experienced and motivated CRM Analyst, Strategy & Analytics to join our team. In this role, you will support all facets of CRM operations and strategy for Ticket Sales and Partnerships, while playing a key role in broader department initiatives.

Your Role on the Team

• Collaborate with cross-functional stakeholders to establish CRM-related KPIs, measure sales performance, and provide actionable business insights
• Manage CRM campaign execution, including audience segmentation, campaign setup, tracking, reporting, and post-campaign analysis to measure effectiveness and optimize sales outcomes
• Perform CRM administrative functions for the Ticket Sales and Partnerships teams, including lead management, database hygiene, user support, training, and execution of ad hoc requests
• Design, build, and maintain Salesforce in-platform reports that deliver visibility into sales performance, operational metrics, and key business trends
• Maintain CRM documentation and reporting standards, gather user feedback to improve adoption, and recommend system enhancements and best practices

Your Skills and Experience

• At least 1 year of hands-on experience supporting or administering a Salesforce CRM platform
• Past work as a consultant, business analyst, or similar role a plus

• Demonstrated ability to work cross-departmentally and communicate at a high level
• Strong passion for the business of sports with a can-do, hard-working, proactive attitude
• Strong attention to detail and accuracy
• Proficiency in SQL
• Bachelor’s degree required

The Team & Experience

We believe great organizations are built by great people. That’s why we foster an in-person collaborative, people-first work environment where team members feel supported, empowered, and connected. We value individuals who bring an ownership mindset, lead with initiative, and embrace an “I’ll do it” mentality in support of the team and our fans.

From career growth opportunities to everyday experiences around the office, we work hard to create an environment where people genuinely enjoy coming to work.

At Player 15 Group, our people-first culture is reflected in benefits and perks that may vary based on employment status and eligibility, including the following:

• Competitive medical, dental, vision, life and disability coverage options
• Paid vacation, sick time, volunteer time and company holidays
• 401(k) plan with Player 15 Group match
• Team member experiences throughout the year including team offsites, catered lunches, coffee stands, ice cream trucks and more
• Team swag throughout the year plus employee discounts at our Team Shop and online store
• Complimentary tickets to Phoenix Suns, Phoenix Mercury, and Valley Suns games, plus other local sporting events and concerts, as available
• Access to amenities, including:
• Full fitness center with locker rooms and showers
• Indoor/outdoor basketball courts
• Pickleball court
• Golf simulator and putting green
• On-site cafeteria and collaborative gathering spaces

Player 15 Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Questions? Reach out to the Talent Acquisition team at [email protected]