Creative Copywriter

A new transformational adventure awaits you…

How does 5 weeks of annual leave, a fulfilling career you'll genuinely enjoy, and working for a reputable organisation that promotes wellbeing and drives digital transformation sound to you?

As one of Forbes 2024 ‘World’s Best Employers’ and Fortune’s ‘World’s Most Admired Companies’ for 2025, Zurich - a leader in the insurance industry, is on a journey towards a brighter future… A brighter future for you - focused on your career, your wellbeing, and your community - as well as our customers and the planet.

Join us on this thrilling journey as we work towards our vision of becoming Australia's leading digital insurer. If you're eager to be part of a values-driven global organisation that's experiencing real growth and transformation, and if you share our commitment to making a tangible difference and taking continuous steps towards a sustainable future for our people, customers, communities, and our planet, then keep reading!

Let’s create a brighter future together, let’s make a difference

It’s important to know, what you do matters. At Zurich, we don’t just cover, we care.

We're looking for a Creative Copywriter & Agentic Content Lead to help shape how Zurich connects with customers across every stage of their journey and build our agentic content strategy and governance. Sitting within our Marketing Chapter and supporting our whole enterprise, you'll play a key role in helping customers better understand their cover, build confidence in their decisions, and stay engaged with the products that protect what matters most.

This is a unique opportunity to combine exceptional copywriting with emerging AI capability. You'll create compelling customer communications while helping Zurich scale high-quality content through agentic AI, ensuring every interaction remains clear, compliant, human, and distinctly Zurich. As we continue our digital transformation, you'll help define what great customer communication looks like in an AI-enabled future.

You will also be responsible for the following:

• Monitor how Zurich brands, products and topics are represented across AI platforms, translate prompt insights into content opportunities, and continuously optimise content architecture, retrieval pathways and knowledge assets to maximise AI visibility and answer accuracy.
• Create clear, engaging customer communications across campaigns, digital channels, policy communications and lifecycle journeys
• Create relatable narratives that show why life insurance matters, using real-life examples and testimonials to connect emotionally.
• Help develop and execute marketing campaigns, with headlines and calls to action that drive engagement.
• Partner with stakeholders across marketing, product, legal, risk, design and technology to deliver customer-focused content outcomes

Important to your success – let’s grow together

You will have strong stakeholder management, influencing, and process capabilities. You'll think differently and be a naturally curious and collaborative communicator who enjoys turning complex ideas into simple, meaningful experiences for customers. Comfortable working across people, processes and technology, you are adaptable and will bring a continuous improvement mindset and a passion for helping others create great content at scale.

In order to be successful, you will have the following:

• Demonstrated experience creating engaging customer communications, content or copy within a regulated or customer-focused environment
• Strong copywriting, editing and storytelling skills with the ability to adapt tone for different audiences and channels
• AI fluency and curiosity, shown through expert prompting and experience building and refining content agents with a keen interest on evolving this as AI progresses.
• Proven ability to manage multiple stakeholders and build strong relationships
• Strong understanding of customer experience principles, content performance and continuous improvement practices

Belong. Zurich is here to support you

There are so many reasons why Zurich is a great place to be and the right choice for you, but here are just a few.

• Enjoy 5 weeks of annual leave for permanent staff through our Z leave initiative, along with 15 days of personal/carer’s leave as we empower our people to manage their own wellbeing. Plus, access to Family Care (parental leave).
• Benefit from a hybrid working arrangement – 3 days in the office and 2 days working from home per week for full-time employees.
• Access programs to stay healthy and feel healthier, receive an AUD$500 wellbeing payment per year, and a AUD$295 new starter e-voucher for your work-from-home setup (flex work - hybrid working), along with other great benefits through our Shine portal.
• Grow and thrive in your career with our award-winning training programs. We support and encourage your development because our strength lies in our people, and we value your individuality.
• Work with global, diverse, and inclusive teams; explore your passions, fuel innovation, drive equity, collaborate, and make a positive difference beyond your role.
• Take advantage of global mobility opportunities across more than 200 countries worldwide.
• Volunteer and work in our state-of-the-art Green Star rated offices (when you are in the office) and dress for your day.
• Not to mention our various employer of choice awards/memberships – WGEA; Family Inclusive Workplace; Gold AWEI Employer, Pride in Diversity… to name a few.

We could go on...but the main point is that Zurich is a great place to be, where you can truly belong, be yourself, maintain work life balance, and thrive in a supportive environment.

Zurich is an equal opportunity employer. We are committed to ensuring that our recruitment process is fair and accessible for all candidates. If you require any special accommodations to participate in our recruitment process, please let us know at the time of your application.

So, if you want to come on an adventure that will build a brighter future together and feel a sense of togetherness, please apply today to start your adventure.